[C] Product Designer, Digital Labs (1-year contract)

Maple Leaf Sports & Entertainment Partnership; Toronto; On-site; CAD 90,000 - 110,000; Full time

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking a hands-on Product Designer on a 1-year contract to shape digital experiences for millions of fans. You will own end-to-end design across fan‑facing apps, ecommerce, ticketing and internal tools, collaborating with cross‑functional teams including product managers, engineers and data analysts.

You will drive the design process from discovery through launch, using research, analytics and AI-assisted prototyping to deliver

Qualifications

• 3+ years of professional product design experience for consumer-facing apps/web
• Portfolio showing problem framing, options explored and impact
• Strong interaction design, information architecture, visual design with UX mindset
• Expert-level Figma skills including components, variables, libraries, auto layout
• Experience contributing to a design system
• User research and usability testing with data-informed decisions
• Accessibility knowledge (WCAG 2.1 AA) and inclusive design practices
• Experience with AI-assisted design or prototyping tools
• Strong communication and ability to give/receive candid feedback
• Ability to manage multiple projects in a fast-paced live-events environment

Responsibilities

• Lead design for fan-facing apps, web, ecommerce, ticketing and internal tools
• Translate goals and constraints into user flows, wireframes and UI
• Design full fan lifecycle across mobile, web and in-venue touch points
• Collaborate with marketing and partnerships on digital campaigns and activations
• Plan and run lightweight research and tests to inform decisions
• Use analytics and A/B tests to measure impact and iterate
• Contribute to shared design system and component library
• Deliver clear specs and hand-off with engineers through launch
• Facilitate workshops and critiques; present rationale to stakeholders
• Explore AI-enabled design ideas to improve fan and internal experiences

Skills

Product design

Figma

UX/UI

Design systems

AI-assisted design

Research & usability testing

Communication

Time management

Tools

HTML

CSS

React

Salesforce

Shopify

Headless CMS

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams – and world‑class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities– and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

Job Description

We are looking for a hands‑on contract Product Designer to help shape the digital experiences millions of fans use to follow, attend, shop for and connect with our teams. You will own design end to end – from discovery and research through interaction design, visual polish and launch – across fan‑facing apps and web, ecommerce, partner activations and the internal tools that power our business. You'll sit on the Digital Experiences team, working side by side with designers, product managers, engineers, data, marketing and partnership teams. You should be comfortable moving between big‑picture product thinking and pixel‑level craft, and you should care as much about whether a design works for fans as how it looks.

Product & Experience Design

• Lead design for features and products across fan‑facing apps and web, ecommerce (e.g. Real Sports Apparel), ticketing and membership journeys, and internal tools.
• Translate business goals, fan needs and technical constraints into user flows, wireframes, prototypes and production‑ready UI.
• Design for the full fan lifecycle – discovery, purchase, game day in the venue, and engagement at home – across mobile, web and in‑venue touch points.
• Partner with marketing and partnerships to design digital campaigns and sponsor activations that deliver value for fans and partners.

Research & Insight

• Plan and run lightweight research – interviews, usability tests, surveys and in‑venue observation – and turn findings into clear design decisions.
• Use product analytics, A/B tests and fan feedback to measure the impact of your work and iterate.

Design Systems & Craft

• Contribute to and help evolve a shared design system and component library used across multiple team and venue brands.
• Champion accessibility (WCAG 2.1 AA and AODA) and inclusive design in every deliverable.
• Deliver clear specs and hand‑off, and work closely with engineers through build, QA and launch.

Collaboration & AI-Enabled Design

• Facilitate workshops and design critiques; present work and rationale to stakeholders at all levels.
• Use modern AI‑assisted design and prototyping tools (e.g. Figma AI, Claude or similar) to explore ideas faster, and help define where AI adds value in our design process.
• Help design AI‑powered fan and internal experiences that are useful, transparent and trustworthy.

What You Bring

• 3+ years of professional product design experience (UX/UI, interaction or digital product design), with shipped work on consumer‑facing mobile apps and/or web products.
• A portfolio that shows your process and outcomes – how you framed the problem, the options you explored, the decisions you made and the impact they had.
• Strong interaction design and storytelling abilities, information architecture and visual design skills, with a UX mindset and a sharp attention to detail.
• Expert‑level Figma skills, including components, variables, integrated libraries, auto layout and interactive prototyping.
• Experience working within and contributing to a design system.
• Hands‑on experience planning and running user research and usability testing.
• Working knowledge of accessibility standards (WCAG 2.1 AA) and how to design for them.
• Comfort using data and analytics to inform design decisions and measure success.
• Practical experience with AI‑assisted design or prototyping tools as part of your day‑to‑day work.
• Strong communication skills, and the ability to give and receive candid feedback.
• Ability to manage multiple projects in a fast‑paced, live‑events environment where deadlines are tied to game days, seasons and launches.

Strong Assets

• Experience designing for sports, media, live entertainment, ticketing or ecommerce.
• Experience designing loyalty, membership or personalized experiences that recognize customers across channels.
• Experience designing motion design, micro‑interactions or video‑led content experiences.
• An interest in gaming and game design.
• Familiarity with front‑end development (HTML, CSS, React) or coded prototyping.
• Experience designing internal tools, dashboards or data‑heavy enterprise products.
• Experience designing conversational or AI-powered features.
• Experience working with Salesforce, Shopify, headless CMS or other platforms common in digital fan engagement.
• Experience designing for multiple brands within a shared system.

Please note this is a 1‑year contract.

Job Posting Compensation Range/Rate: $90,000 - 110,000 annual base

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests. Resumes sent to this email address will not be considered.

Our Growth is Creating Great Opportunities! Our team is expanding, and we want to hire the most talented people we can.Continued success depends on it!