Business Insights Analyst

Islamic Relief Canada; Burlington, Surrey, Edmonton, Calgary; On-site; CAD 60,300 - 73,700; Full time

Job summary

Islamic Relief Canada is seeking a Business Insights Analyst to partner with Marketing, Fundraising, Donor Relations and Leadership. The role focuses on transforming data into strategic, actionable insights that drive donor engagement, campaign optimization, and organizational growth using advanced analytics and AI-powered methods.

Responsibilities include building predictive models, audience segmentation, and executive dashboards, with a hybrid work model and close collaboration with senior

Qualifications

• Bachelor's or higher in a quantitative field and 5+ years of analytics or BI experience.
• Experience turning data into actionable business insights for marketing or fundraising.
• Ability to influence strategy via data storytelling and stakeholder presentations.

Responsibilities

• Evaluate and optimize fundraising and marketing campaigns using data-driven insights and testing methodologies.
• Analyze donor journeys, conversion funnels, and channel performance to improve engagement and conversion rates.
• Develop attribution and measurement frameworks to assess marketing effectiveness and ROI.
• Identify opportunities to increase fundraising revenue, donor retention, and marketing efficiency.

Skills

Analytical thinking

Data storytelling

Strategic partnership

Communication

Education

Degree in Data Analytics, Statistics, Economics, Mathematics, Computer Science, BI, Marketing Analytics

Tools

Power BI

Tableau

Looker

CRM analytics

Machine learning

Excel

Job description

About the Department

Join our dynamic Marketing Department, where creativity meets purpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling.

Job Purpose

The Business Insights Analyst serves as a strategic partner to Marketing, Fundraising, Donor Relations, and Senior Leadership teams by transforming data into actionable business insights. This role goes beyond traditional reporting to uncover growth opportunities, predict future outcomes, optimize donor experiences, and drive evidence‑based decision making across the organization. Leveraging advanced analytics, business intelligence, predictive modeling, and emerging AI technologies, the Business Analytics Specialist will identify key drivers of fundraising performance, donor engagement, operational efficiency, and organizational growth. The successful candidate will combine analytical expertise with business acumen to influence strategy and help shape the future direction of the organization.

Essential Duties & Responsibilities

Revenue Growth & Campaign Optimization

• Evaluate and optimize fundraising and marketing campaigns using data‑driven insights and testing methodologies.
• Analyze donor journeys, conversion funnels, and channel performance to improve engagement and conversion rates.
• Develop attribution and measurement frameworks to assess marketing effectiveness and return on investment.
• Identify opportunities to increase fundraising revenue, donor retention, and overall marketing efficiency.

Advanced Analytics & Predictive Insights

• Develop predictive models for donor acquisition, retention, upgrades, reactivation, lifetime value, and campaign performance.
• Conduct donor segmentation, propensity modelling, and audience analysis to improve personalization and engagement.
• Identify key drivers of fundraising and marketing performance through statistical analysis and data mining techniques.
• Analyze donor behaviour and giving patterns to uncover opportunities for growth and long‑term supporter value.

Analytics Innovation & Continuous Improvement

• Leverage AI, automation, and emerging analytics technologies to enhance forecasting, audience targeting, and organizational decision‑making.
• Identify trends, risks, and growth opportunities through proactive analysis of internal and external data sources.
• Drive a culture of experimentation and continuous improvement through testing, measurement, and performance optimization.
• Recommend innovative solutions that improve organizational effectiveness and create competitive advantage.

Strategic Business Intelligence & Decision Support

• Serve as a strategic analytics partner to Marketing, Fundraising, Donor Relations, and Leadership teams, translating business challenges into data‑driven solutions.
• Develop executive dashboards, performance scorecards, and KPI frameworks that measure organizational success and support strategic decision‑making.
• Deliver actionable insights and recommendations through clear data storytelling and presentations to stakeholders.
• Support strategic planning, forecasting, and resource allocation through advanced analytical modelling and scenario analysis.

Qualifications & Competencies

Education & Experience

• Degree in Data Analytics, Statistics, Economics, Mathematics, Computer Science, Business Intelligence, Marketing Analytics, or a related field.
• 5+ years of experience in analytics, business intelligence, management consulting, strategy, data science, marketing analytics, or related disciplines.
• Experience influencing strategic decisions through analytics and business insights.
• Experience working with large, complex datasets and translating findings into business outcomes.
• Experience within nonprofit, fundraising, consulting, financial services, technology, or corporate environments is considered an asset.

Technical Capabilities

• Business intelligence tools (Power BI, Tableau, Looker).
• Statistical analysis and predictive modeling.
• Data visualization and executive storytelling.
• CRM analytics familiarity.
• Machine learning and AI‑driven analytics.
• Advanced Excel and data manipulation skills.

Hybrid Work Policy

IRC has a hybrid model where in‑office requirements are based on distance from our Burlington headquarters or a regional office (Surrey, Edmonton, Calgary and Ottawa). Depending on where you live, this can range from two days a week to one day a month.

Commitment to Accessibility

Islamic Relief Canada is committed to providing inclusive employment opportunities. Accommodation requests are invited at all stages of IRC recruitment, hiring, and employment processes. We make every effort to provide reasonable accommodations in a timely manner. If you have any accommodation requests or questions regarding the hiring process, contact us at [e-mail] or 1‑855‑377‑4673.

Starting Salary

Starting Salary: $67,000.00. The posted starting salary is intended to provide potential candidates with a general understanding of the compensation associated with the position. The actual salary offered will start at this figure, with adjustments possible based on individual qualifications and other relevant factors.