Business Development Representative, AdTech

illumin Holdings Inc; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Meal credit

In-office massage

Comprehensive benefits package

Wellness app and advisor

Healthcare spending account

Job summary

illumin Holdings Inc. is hiring a Business Development Representative (BDR) for a hybrid role in downtown Toronto.

You will engage inbound and outbound prospects, qualify opportunities, and connect customers with the right Account Executive while collaborating with Marketing and Sales to grow a strong pipeline. You will gain experience across both inbound lead qualification and outbound business development in a product-led environment, with coaching and exposure to modern sales tools and

Qualifications

• BDR experience in SaaS/AdTech/MarTech is an asset
• Strong communication and listening skills for prospect engagement
• Comfort with CRM and sales engagement tools and quick learning of new systems
• Self-motivated, coachable, and collaborative in a product-led culture

Responsibilities

• Engage inbound leads and outbound accounts to qualify opportunities.
• Book qualified meetings for the Sales team and connect prospects with the right Account Executive.
• Maintain an organized Salesforce pipeline and track activity with accuracy.
• Collaborate with Marketing and Sales to refine qualification criteria and outreach approaches

Skills

Business development

Communication skills

Technical aptitude

Curiosity and drive

Tools

Salesforce

Salesloft

LinkedIn Sales Navigator

Job description

Business Development Representative, AdTech

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for journey planning, execution, and reporting. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a product-led company with a team of over 100 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

Who we need

Reporting to the Senior Director of Growth Marketing, we are hiring a Business Development Representative (BDR) to join our team. As our new Business Development Representative, you will engage inbound and outbound prospects, qualify opportunities through thoughtful discovery, and connect prospective customers with the right Account Executive. Working closely with Marketing and Sales, you will play a key role in creating a seamless experience from first engagement through to the sales process while helping build a strong pipeline of qualified opportunities.

This is a full-time, hybrid opportunity working Mondays, Tuesdays and Thursdays in our downtown Toronto office. Our headquarters are located within minutes of St. Andrew and Union subway stations.

What's in it for you

A broader sales foundation. This is more than a traditional outbound prospecting role. You will develop experience across both inbound lead qualification and outbound business development, learning how to identify opportunities, run discovery conversations, and build relationships that move prospective customers through the sales journey. Working at the intersection of Marketing and Sales, you will gain a well-rounded understanding of how demand generation and revenue growth come together.

Ownership and impact. You will be part of a team that plays a direct role in driving new business. As one of the first points of contact for prospective customers, your ability to ask thoughtful questions, qualify opportunities, and create meaningful conversations will influence pipeline growth and help shape how we engage future customers. As the team continues to evolve, you will have the opportunity to contribute ideas that improve processes, messaging, and lead qualification.

Growth and development. We are building a centralized Revenue Growth function designed to scale with the business, creating opportunities to grow your skills alongside it. Whether you are building on existing business development experience or taking the next step in your sales career, you will work closely with experienced Marketing and Sales leaders, receive ongoing coaching, and gain exposure to modern sales tools, processes, and strategies in a collaborative, product-led environment.

How you will make an impact:

• Engage and qualify prospective customers. You will be the first point of contact for inbound leads, responding quickly and thoughtfully to understand their business, goals, and readiness to buy. Through discovery conversations, you will assess each opportunity and connect qualified prospects with the appropriate Account Executive, ensuring a seamless transition into the sales process.
• Generate new business opportunities. You will support outbound prospecting initiatives by engaging targeted accounts across email, LinkedIn, and phone. Working from structured campaigns and segmented prospect lists, you will build relationships with prospective customers, identify opportunities, and book qualified meetings for the Sales team.
• Maintain an organized and efficient pipeline. You will keep Salesforce and other sales tools up to date, accurately tracking prospect activity, conversations, and outcomes. You will manage a high volume of leads while meeting service level expectations and ensuring no opportunities are missed.
• Contribute to a growing Revenue Growth function. Working closely with Marketing, Sales, and your fellow BDRs, you will share insights on lead quality, messaging, and prospect feedback to help refine qualification criteria, outreach strategies, and the overall customer journey. As the team evolves, you will have the opportunity to contribute ideas that improve how we engage future customers and scale the function.

What you bring

• The business development experience. You have experience in a business development, inside sales, or customer-facing role where you engaged prospective customers, qualified opportunities, and built relationships through phone, email, and other outreach channels. Experience in SaaS, AdTech, or MarTech is an asset, but not a requirement.
• The communication skills. You are confident starting conversations, asking thoughtful questions, and listening to understand a prospect's needs. You can communicate clearly and professionally, adapting your approach across email, LinkedIn, phone, and virtual conversations.
• The technical aptitude. You are comfortable working with CRM and sales engagement tools and can quickly learn new systems and technologies. Whether you have used Salesforce, Salesloft, LinkedIn Sales Navigator, or similar platforms, you understand how technology supports an organized and effective sales process.
• The curiosity and drive. You are motivated to learn, open to feedback, and continuously improve your approach. You enjoy collaborating with others, take ownership of your work, and thrive in an environment where coaching, experimentation, and continuous improvement are part of the culture.

Compensation

At illumin, we believe compensation should be transparent, fair, and reflective of both experience and impact. The base salary range for this role is $55,000 - $75,000 plus bonus.

Compensation is determined based on skills, experience, and the scope and complexity of the role. We value open conversations about compensation and are happy to discuss our approach at any stage of the hiring process.

What else should you know about us?

We are undergoing a transformative shift. We are embracing change and the opportunities that come with it, empowering every illumineer to innovate, experiment, and bring forward new ideas. Whether accessing new technology, restructuring workflows, or expanding your team, you will have full support if you can make the business case.

We are a broad and diverse team, but we all share a passion for success, a drive to do more, and a love of creating connections. We hire for talent and commitment and provide the guidelines and guidance to elevate skills, knowledge, and abilities across all areas. This is a place where proven methods meet bold ideas, offering opportunities to grow personally and professionally.

To support a healthy work-life balance, we offer a flexible work environment, a meal credit for your in-office days, and a free massage with an RMT in-house every eight weeks. That is in addition to our comprehensive benefits, which include life, AD&D, long-term disability insurance, and coverage for prescriptions, dental, vision, mental health, and professional health services. You will also have access to a workplace advisor, the Vitality Wellness app, and a $300 annual healthcare spending account.

What you can expect from our interview process

• A virtual interview with a Talent Advisor to discuss your interest in the role and your experience. The conversation will be recorded using BrightHire, an AI-powered video interview tool. More details will be shared when you are invited to interview.
• A virtual interview with the Senior Director of Growth Marketing focused on your business development experience, your approach to prospecting and qualifying opportunities, and how you build relationships with prospective customers.
• A final in person interview with the Senior Director of Growth Marketing and the Chief Marketing Officer, including a mock discovery call or lead qualification exercise. This conversation will focus on how you communicate with prospective customers, assess opportunities, and approach sales conversations in real time.

illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.

We are committed to providing equitable opportunities in employment and to providing a workplace which is free from discrimination and harassment. We are equally committed to providing an inclusive and accessible workplace. If you require accommodations at any stage of the interview process, please email us at [e-mail] .

Help us maintain an inclusive culture.

We want anyone, anywhere to have the same chance and opportunity to build a life they love and that they are proud of. We are proactive in creating a belonging environment that anyone can be a part of. Thoughtful, data-driven decision-making is core to this success. We ask these questions to strengthen our practices by using data to identify and mitigate unconscious bias in our hiring process. If you choose to answer them, the responses are ONLY used in aggregate to help us identify areas for improvement in our processes. Your responses, or your choice to prefer not to say, will not be associated with your application and will not in any way be used in the hiring decision. For one, that’s illegal, and we’re really not into breaking the law. Keep being awesome, and thank you for considering work at illumin.

1.) Indigenous peoples: Based on the definition below, are you an Indigenous person? "Indigenous peoples" means First Nations, Inuit or Métis peoples of Canada.*

2.) Persons with disabilities: Based on the definition below, are you a person with a disability? "Persons with disabilities" are individuals who have a long-term or recurring physical, mental, sensory, psychiatric, or learning impairment, and who consider themselves to be disadvantaged in employment by reason of that impairment, or believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment. This includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace.*

3.) Members of visible minorities: Based on the definition below, are you a member of a visible minority? "Members of visible minorities" are persons, other than Indigenous peoples, who are non-Caucasian in race or non-white in colour, regardless of birthplace.*

4.) To which gender identity do you most identify?*

5.) What are your salary expectations?*

6.) Are you legally eligible to work in Canada on an ongoing basis?*