Business Development Representative

Socket.dev; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

exacare ai is seeking an energetic, early-stage BDR to help build outbound from the ground up. You’ll own the top of funnel for a segment and partner with two Account Executives, RevOps, and Marketing to shape how we reach operators.

This 0→1 role involves crafting messaging, running multi-touch sequences, and leveraging AI to uncover buying signals and schedule real meetings.

Qualifications

• 1–2 years as SDR/BDR at a B2B SaaS company.
• Proven outbound track record with quota attainment.
• Experience selling a technically involved product to senior stakeholders.
• Strong phone-first selling approach.
• Comfort in an early-stage, fast-moving environment.
• AI fluency and using AI to speed work.
• Coachable and gritty; handles tough weeks.
• Executive presence on calls with senior operators.

Responsibilities

• Generate pipeline by outbound for your book of accounts.
• Lead with the phone; ~50 touches a day via calls, LinkedIn, email.
• Build multi-touch sequences and messaging with your AE.
• Get creative with social, gifting campaigns, events.
• Put AI to work for research and drafting, build agents.
• Represent exacare ai at industry events.
• Collaborate with RevOps and Marketing on campaigns.

Skills

Outbound sales

Cold calling

Executive presence

AI fluency

Coachability

Grit

Ambiguity tolerance

Complex sales

Job description

About the Role

We’re building our first BDR team at exacare ai, and you’d be one of the first reps on it. This is a true 0 → 1 seat. There is no inherited playbook and no library of cadences waiting for you, which means you get real say in how outbound works here.

You’ll own top of funnel for one of our segments, either skilled nursing or home health and hospice, and you’ll work closely with two Account Executives on their account hereunts and your own. Your job is to find the right operators, get their attention, and put real meetings on the calendar. You’ll report to our Director of Business Development and partner with RevOps and Marketing as we build the engine together.

What You’ll Do

• Generate pipeline: Own outbound for your book of accounts and generate the meetings that become pipeline for your AEs. Meetings generated is the number you are measured on.
• Lead with the phone: Cold calling is your primary channel, backed by LinkedIn and email. Think roughly 50 quality touches a day, not spray and pray.
• Build the plays: Find the right contacts, write the messaging, and build multi-touch sequences from scratch. On your largest accounts, you’ll build the plan of attack together with your AE.
• Get creative: Social, gifting campaigns, events, whatever cuts through the noise. We want reps who think past the template.
• Put AI to work: Use AI for research and drafting, then take it further by building agents, using buying signals to prioritize accounts within your territory, and refining your own process over time.
• Work the room: Represent exacare ai at industry events and turn those conversations into opportunities.
• Build with the team: Partner with RevOps on contacts and territory design, and with Marketing on the campaigns worth running.

What You’ll Bring

• Experience: 1-2 years as an SDR or BDR at a B2B SaaS company.
• Outbound track record: A consistent record of meeting or exceeding quota, with a clear view of the activity and approach behind it. We are as interested in how you built the number as in the number itself.
• Complex sales: Experience selling a technically involved product to senior stakeholders at the director level and above, with meaningful deal sizes and considered buying decisions.
• Bias to the phone: Cold calling is one of your strongest channels. You are confident opening a conversation with a senior operator and comfortable earning their attention on a live call.
• Comfort with ambiguity: Experience in an early-stage, fast-moving environment where you built the lists, messaging, and process you needed and made steady progress with limited structure in place.
• AI fluency: You already use AI to work faster, and you’re curious about how far it goes.
• Coachability and grit: You take feedback and apply it, and you keep going when the week is hard.
• Executive presence: You are clear and credible on a call with a senior operator from day one.