Business Development Representative

League Inc.; Toronto; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Toronto office options

Remote-eligible roles

Job summary

League is seeking a Business Development Representative to prospect into the largest payers and health systems in North America. You will research accounts, map value, and deploy outreach sequences across email, LinkedIn, and calls to create discovery meetings and build early-stage pipeline.

You will collaborate with Account Directors, advance qualification, and help shape discussions with senior resources across Growth.

Qualifications

• Minimum two to four years of outbound sales experience into large enterprises, ideally healthcare.
• Experience engaging executive-level buyers and mapping value propositions.
• Ability to build discovery conversations and align with Account Directors.
• Familiarity with Salesforce or equivalent CRM and sales-engagement tools.

Responsibilities

• Research accounts at the level of the business, including digital/AI roadmaps and recent leadership changes.
• MapLeague's value to specific challenges and create the discovery-point of view.
• Create and deploy outbound sequences via email, LinkedIn, and calls.
• Generate discovery meetings and early-stage pipeline with context for the first call.
• Support qualification after first meeting and coordinate with Growth teams.
• Assist events and campaigns and follow up on expressed interest.
• Refine AI workflows and share learnings with the team.
• Involve executives into accounts for peer-level discussions when appropriate.
• Provide Marketing with feedback on messaging performance and effectiveness.
• Keep Salesforce accurate to support pipeline-based decisions.

Skills

Outbound sales

Executive-level outreach

Account research

Sales communication

AI tool usage

Tools

Salesforce

LinkedIn Sales Navigator

Sales engagement platforms

Artisan

Claude or AI-native tools

Job description

League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform. Getting healthcare is often the easy part — finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never make the call. That gap costs health plans and health systems money, and it costs people their health. League closes that gap — identifying what each person needs to do next, clearing what’s in their way, and getting it done, for the 70 million+ people whose care already runs through our platform. Health plans and health systems trust us to do this at scale. Organizations like Manulife, SCAN, Geisinger, and Medibank on the payer side, and Baptist and Shoppers Drug Mart on the provider side.

Position Summary:

The Business Development Representative works alongside two to three Account Directors, prospecting into their assigned book of business. You are the first point of contact between League and the executives who own digital, member experience, AI initiatives and innovation at the largest payers and health systems in North America.

The job is account research, understanding where League’s value proposition meets an organization’s real challenges, and deploying agentic outreach sequences that create discovery meetings and early stage pipeline. You will run those sequences on League’s own technology stack, reaching people across email, LinkedIn and direct calls.

The work does not stop at the meeting. You stay in the account to help advance and co-develop qualification, shaping the discussion alongside your Account Directors until it is ready to align with more senior resources across Growth.

What earns a first conversation is rarely in a pitch deck. It is usually something specific about that organization: a Star Ratings slip, three member apps that do not talk to each other, a redetermination backlog, a Chief Digital Officer six months into the job with a mandate and no platform. Finding that is the research half of the job, and it is the half that decides whether the outreach works.

Alongside net new campaigns, you will support marketing events and initiatives where League’s prospects are a good fit, and follow through on the interest they create.

League is an AI-first company and this role is built that way. You will have the tools to research and sequence at a depth that used to take a team, and the support to keep improving how you use them.

In this role, you will:

• Research accounts in your Account Directors’ book at the level of their actual business: quality performance, digital and AI roadmaps, recent leadership changes, earnings commentary, public filings and app store reviews.
• Map League’s value proposition to the specific challenges facing each account, and build the point of view that earns a first conversation.
• Build and deploy agentic outreach sequences on League’s technology stack, across email, LinkedIn and direct calls.
• Create discovery meetings and early stage pipeline, and give your Account Directors the context to run a strong first call.
• Help advance and co-develop qualification after the first meeting, until the account is aligned with more senior resources across Growth.
• Support marketing events, campaigns and initiatives where League’s prospects are a good fit, and follow up on the interest they generate.
• Refine the AI workflows, skills and agents behind your outreach, and share what works with the rest of the team.
• Bring League executives and subject matter experts into accounts where a peer-level conversation opens a door that a rep cannot.
• Give Marketing honest feedback on what messaging is landing and what is not.
• Keep Salesforce accurate and current, because pipeline decisions above you are made from what you record.
• Learn the enterprise sales motion end to end, from first touch through opportunity progression.

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violation
• Two to four years of outbound sales experience into large enterprises, ideally healthcare.
• Track record of reaching and engaging executive-level buyers.
• Experience with Claude or other AI-native tools.
• Experience with long, committee-driven enterprise sales cycles.
• Experience working alongside senior sellers on account strategy.
• Interest in healthcare and how it is changing.
• Nice to have:
• Exposure to payers, health systems, benefits administrators or consumer health organizations.
• Familiarity with Star Ratings, HEDIS, care gaps, benefits navigation and digital front door.
• Experience with Salesforce, sales engagement platforms, Artisan or LinkedIn Sales Navigator.
• Experience building your own AI workflows, skills or agents.

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$55,000 - $65,000 CAD

AI Fluency & Ways of Working
At League, we are anAI-native organization. We expect all employees regardless of role or level to thoughtfully leverage AI to improve the quality, speed, and impact of their work.

What this means in practice:
Use AI tools as part of your daily workflow to enhance productivity, problem-solving, and decision-making (e.g., drafting, analysis, coding, research, or process automation). Apply judgment and accountability when using AI by reviewing outputs for accuracy, bias, and quality before use. Continuously learn and adapt as new AI tools and capabilities emerge, incorporating them into your ways of working. Identify opportunities to improve how work gets done from personal productivity to team-level workflows by leveraging AI effectively. Operate with strong data responsibility and security awareness, especially when working with sensitive or regulated information.

How this scales by level:

• Individual Contributors:Use AI to improve personal productivity and quality of output
• Senior ICs / Managers:Integrate AI into team workflows and improve processes
• Leaders:Drive AI adoption at the organizational level and shape how work is done across teams

What we look for:

• Demonstrated experience using AI tools in a practical, responsible way
• Curiosity and openness to experimenting with new technologies
• Ability to balance efficiency with quality and sound judgment

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status . If you are an individual in need of assistance at any time during our recruitment process, please contact us at [e-mail] .

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto‑area Leaguers (living within 65 km of our downtown HQ) collaborate in‑office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep‑work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

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Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here .

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