Business Development Manager, Europe

Broadsign Careers; Remote; CAD 80,000 - 100,000; Full time

Job summary

A global tech leader is seeking a Business Development Manager to expand their presence in the digital out-of-home industry. The role involves lead generation, crafting outreach strategies, and managing client relationships. Ideal candidates have 3+ years in sales, preferably in SaaS, and must be fluent in English plus another language. This position offers remote work flexibility and various wellness perks.

Benefits

Annual Wellness fund

Paid Time Off

Remote work options

Parental leave salary supplement

Training & development budget

Qualifications

• 3+ years in sales, business development, or similar roles.
• Proficient in SaaS sales with technical value presentations.
• Comfortable managing activity and conversion targets.

Responsibilities

• Generate leads through outbound efforts and engage potential clients.
• Develop outreach strategies across multiple channels.
• Qualify leads and convert them into opportunities.

Skills

Sales experience

SaaS or software sales knowledge

Fluent in English and additional language

Lead management

Market research

Tools

Salesforce or comparable CRM

Job description

Business Development Manager, Europe, Remote

Are you looking to join a Global Tech leader?

Then we have an exciting opportunity for you in Serbia, Remote!
Applicants located in the Netherlands or Germany will also be considered.

About us

Broadsign is a fast-growing software company on a mission to make buying, selling, and delivering out-of-home media easier than ever. Our platform is trusted by leading out-of-home businesses and retailers, powering impactful campaigns seen around the world. Come light up the world as a Business Development Manager!

What to expect :

As a Business Development Manager (BDM) at Broadsign, your primary responsibility is to identify, engage, and qualify high-potential accounts to consistently create a qualified sales pipeline. As the driving force behind our outbound sales efforts, you will focus on expanding Broadsign's presence among both media owners and media buyers, playing a pivotal role in establishing us as the go-to partner in the digital out-of-home (DOOH) industry.

Job Responsibilities:

• Generate leads through outbound efforts by identifying and engaging potential media owners and media buyers, creating a robust sales pipeline for account executives and sales directors.
• Craft and execute personalized outreach strategies by developing messaging and sequences for email, calls, LinkedIn, and other channels to effectively connect with prospects.
• Qualify leads and convert them into opportunities by aligning potential clients' needs with Broadsign's solutions, ensuring seamless handoff to sales teams.
• Develop assigned markets or verticals by leveraging market research to tailor outreach efforts, driving growth in targeted areas.
• Represent Broadsign at industry events and conferences to build relationships, uncover new business opportunities, and enhance market presence (with travel upon manager approval).
• Achieve monthly activity and conversion quotas by consistently meeting or exceeding targets for outreach and lead conversion metrics, contributing to overall revenue goals.
• Collaborate with sales teams and refine strategies by continuously improving outreach effectiveness through regular reporting, feedback, and strategic adjustments.

What you need to perform in this job :

• Has 3+ years of progressive experience in a sales, business development, or similar quota-carrying role.
• Previous experience in SaaS or software sales is highly preferred, demonstrating the ability to articulate technical value propositions.
• Must be professionally fluent (verbal and written) in English, and one additional language to effectively cover diverse target markets.
• Proven ability to manage lead lifecycles, log all activities, and maintain accurate data within Salesforce or a comparable CRM platform.
• Demonstrated success in a high-volume outbound BDR/SDR role, comfortable managing activity and conversion targets.
• Strong capacity for market research and the ability to quickly develop a deep understanding of the Out-of-Home (OOH) media landscape.

What we bring to the table :

• Wellness: Annual Wellness fund for mental/physical health and office-related expenses. Unlimited online mental health support through BetterHelp for you and your family.
• Paid Time Off: Enjoy a vacation package, plus an extra week off during the holidays, and two paid volunteer days!
• Work Flexibility: Remote work options.
• Family Support: Parental leave salary supplement.
• Growth Opportunities: Training & development opportunities with a yearly budget to support professional growth.

At Broadsign, we value the varied social identities that make up our community. We recognize talent comes in different forms and encourage applications that reflect different backgrounds and experiences. Our promise is to be an inclusive employer and partner, open to learning, with thoughtful strategies and practices that amplify the different voices of our industry.