Business Development Manager

GreenShield; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

GreenShield, a not-for-profit health benefits company, is seeking a proactive Business Development professional to drive growth across Canada, building strategic relationships and expanding our footprint.

You will lead outbound prospecting, respond to inquiries, manage RFPs with cross-functional teams, and present employee mental health solutions to senior leaders across HR, finance, and operations.

Qualifications

• Undergraduate degree in business, health services or technology.
• Minimum 5 years of experience in sales, account management or consulting.
• Proven success in pursuing and converting sales leads with targets.
• Expertise in solution-based selling to senior executives and HR leaders.

Responsibilities

• Identify and qualify high-value sales leads through outbound prospecting.
• Respond to inbound inquiries with a client-focused approach, converting opportunities into engagements.
• Lead the development and execution of responses to RFPs with cross-functional teams.
• Engage prospective clients with consultative selling to senior leadership (HR, CFOs, CEOs).
• Establish strategic partnerships with channel collaborators to expand market reach.
• Design and deliver persuasive sales presentations and proposals tailored to each prospect.
• Consistently achieve or exceed sales targets via proactive engagement and strategic selling.
• Negotiate and finalize client contracts balancing profitability and relationships.
• Forecast sales activity and pipeline metrics to inform strategy and planning.
• Coordinate with Client Management to ensure smooth onboarding and cross-departmental support.

Skills

Outbound prospecting

Consultative selling

Executive engagement

Relationship building

Education

Undergraduate degree

Job description

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.

We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

As a key driver of growth within the Business Development team, you will take a proactive and consultative approach to expanding our footprint and achieving ambitious revenue goals across Canada. This role demands an exceptional ability to generate and qualify leads, cultivate strategic relationships, and position innovative health solutions with executive-level stakeholders.

Key Responsibilities:

• Strategically pursue new business opportunities by actively identifying, engaging, and qualifying high-value sales leads through outbound prospecting efforts.
• Respond to inbound business inquiries with precision and a client-focused approach, converting potential opportunities into actionable sales engagements.
• Lead the development and execution of comprehensive responses to Requests for Proposals (RFPs), collaborating closely with internal teams, including client management, clinical, product, finance, and operations, to deliver winning solutions and execute compelling finalist presentations.
• Employ a consultative selling approach to engage prospective clients, positioning our employee mental health solutions, telemedicine services, and broader health offerings to senior leadership audiences, including HR professionals, CFOs, and CEOs.
• Establish and foster strategic partnerships with channel collaborators such as benefits consultants, insurance providers, and third-party administrators (TPAs), leveraging these relationships to expand market reach and drive sales.
• Design and deliver persuasive sales presentations and proposals, tailoring content to address the specific needs and objectives of each prospect throughout the sales cycle.
• Consistently achieve or exceed ambitious individual and team sales targets by prioritizing proactive engagement and leveraging strategic selling techniques.
• Negotiate and finalize client contracts and agreements, balancing profitability with long-term relationship-building.
• Forecast sales activity and pipeline metrics with accuracy, leveraging insights to inform and refine prospecting strategies.
• Partner closely with the Client Management team to ensure seamless client onboarding and support cross-departmental initiatives that enhance the overall client experience.

WHO WE\'RE LOOKING FOR

• Undergraduate degree, preferably in business, health services or technology.
• Minimum 5 years of experience in sales, account management and/or consulting.
• Proven success in pursuing and converting sales leads, with a demonstrated ability to exceed performance targets.
• Expertise in solution-based selling, particularly to senior executives and HR leaders.
• Exceptional communication, negotiation, and presentation skills, with a talent for simplifying complex solutions.
• Experience managing lengthy and multifaceted sales cycles, including collaboration with cross-functional teams.
• A deep understanding of the employee benefits and health services landscape in Canada.
• Experience creating client-focused solutions to customer needs.
• Ability to deliver engaging presentations.
• Demonstrated ability to multitask, maintain attention to detail and prioritize.
• Technologically agile, adept in learning and integrating new applications and platforms.
• Bilingual (English/French) would be an asset.

THE CULTURE

We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.

Where your voice is heard and valued.

Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it''s about making a difference together.

Here’s to Better Health for All!

Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through [e-mail]. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.