Business Development Executive - Heavy Equipment Rental SaaS

Vault Consulting (Accounting, Human Resources, Research); Toronto; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading SaaS solutions provider is looking for a Sales Executive to drive new business development across North America. The role entails selling tailored SaaS platforms specifically designed for the equipment rental and service industries. Candidates should have B2B SaaS sales experience, particularly with C-Suite executives. This position offers a base salary of $80,000 to $110,000, uncapped commissions, and benefits, while allowing for remote work and flexibility.

Benefits

Health Benefits – Company Paid

RSP Matching

Education Reimbursement

Full-Time Work from Home & Flex Hours

Employee Recognition, Gifts, Rewards

Qualifications

• 3 - 7+ years of B2B SaaS/Cloud software sales experience.
• Proven success selling to C-Suite decision-makers.
• Strong record of securing new clients logistically.

Responsibilities

• Drive new business development and secure clients across North America.
• Work with executive-level decision-makers to navigate stakeholders.
• Conduct product demonstrations and close sales deals.

Skills

B2B SaaS selling

Prospecting

Networking with C-Suite

Sales closing

Tools

CRM Software

MS Excel

Google Drive/Docs

Job description

Overview

As a Sales Executive, you will be selling SaaS platforms tailored for equipment rental, dealer, sales, and service industries. The role involves working with executive-level decision-makers and typically navigating three key stakeholders in the buying process. You will be responsible for driving new business development and securing new clients across North America. You will report to the Director of Sale. This position offers a base salary ranging from $80,000 to $110,000 plus uncapped commissions.

Compensation & Benefits

• Base Salary: $80,000 – $110,000, plus uncapped commissions
• OTE in the first year: up to $220,000
• OTE in the second year: up to $220,000+
• Health Benefits – Company Paid
• RSP Matching
• Laptop & Cell Phone Provided
• Employee Recognition, Gifts, Rewards
• Education Reimbursement
• Company Social Events
• Full-Time Work from Home & Flex Hours

Company & Culture

Our client, founded in 1982 and headquartered in Mississauga, Ontario, is a leading provider of SaaS solutions for the heavy equipment, construction, and industrial sectors. They empower equipment dealers, rental companies, and contractors across North America to streamline operations, improve asset utilization, and drive business growth through innovative technology. The company is recognized for its commitment to customer success, continuous product innovation, and industry expertise. They foster a supportive, inclusive culture that values employee well-being, collaboration, and professional growth. The company encourages innovation, celebrates achievements, and supports ongoing learning and development. Employees are empowered to make an impact, contribute to a positive workplace, and participate in community initiatives.

Office Location & Sales Territory

• Head Office: Mississauga, Ontario
• Remote-based role with quarterly in-office meetings
• Approximately one week per month of North American travel for client visits and conferences.
• Sales Territory: North America (Canada & the U.S.)
• Hours: Monday to Friday

Experience, Background & Education Requirements

• 3 - 7+ years of B2B SaaS/Cloud software sales experience (new business development)
• Proven success selling to C-Suite decision-makers (CEO, CFO, CRO)
• Preferred experience selling to construction, heavy equipment, or industrial technology sectors
• Strong record of securing new clients/logos and closing complex enterprise-level software solutions
• Must be comfortable working in a high-growth, fast-paced SaaS environment

Technical Skills

• MS Excel – Basic
• MS Word – Basic
• PowerPoint – Intermediate
• Google Drive/Docs – Intermediate
• Online Demos – Intermediate

The Product / Service / Solution

SaaS platform for equipment rental, sales, and service industries. Solutions include customer relationship management, service delivery, inventory management, rental asset management, and business operations optimization.

Prospective Customers / Industry Focus / Decision Maker(s)

• Customers: Equipment rental houses, heavy equipment dealers, and related industrial service providers
• Company size: Small-to-Mid Market (20–99 employees make up the majority of client base)
• Location: Primarily North America
• Decision Makers: C-Suite executives, owners, and financial leadership

Sales Cycle / Order Value / Account Size

• Average Order Size: $40,000 USD ARR
• Average Account Size: $40,000 USD ARR
• Sales Cycle: 1–3 months, typically 6–8 sales calls/meetings to close

Competitive Advantages

• Industry‑Specialization & Domain Fit
• Integrated Platform Across Sales, Rental & Service
• Advanced Asset Tracking & Proactive Maintenance
• Strong Reporting, Analytics & Decision Support
• SaaS Model with Lower IT Overhead
• Ease of Use & Adoption Focus

Typical Day & Duties

• 75% New Business Development (prospecting, demos, closing new clients)
• 25% Administrative Duties (CRM updates, forecasting, reporting)
• 0% Account Management

Leads

• 50% Prospecting / Cold Calling
• 25% Warm Leads from Marketing & SDRs
• 25% Supplied Lists

Overnight Travel

• 25% (approximately 1 week per month across Canada & the U.S.)

Support & Training

• Sales training: 2–3 months (ad-hoc, job shadowing, joint calls)
• Technical product training: 2–3 months (self-directed with support from product/marketing)
• Expected ramp-up: 2–3 months until actively selling

Why You Should Apply

• Industry‑Specialized Leader: They focus solely on the equipment rental, sales, and service sector — you’ll be working with a product built by experts for experts, not a generic solution.
• Integrated & Innovative Platform: You’ll be promoting a unified system that covers rental operations, dealer sales, service workflows, and AI‑driven analytics — a compelling, cutting‑edge offering.
• Impact & Ownership: In your role, you’ll have significant influence in shaping customer outcomes and expanding market presence — your contributions will be visible and meaningful.
• Strong Backing & Stability: Their SaaS model, cloud infrastructure, and growing market presence offer both credibility and room for growth.

Why You Should Apply notes: This section is retained as part of the original content but formatted above.

Other Sales Jobs

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About Just Sales Jobs

Just Sales Jobs sources and places Top Sales Talent from Toronto to Kitchener/Waterloo and Cities in between. We use Artificial Intelligence and Machine Learning technologies along with a proven hiring methodology to identify Top Sales Talent.

Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo, and cities in between. Sales positions we hire for include, Vice President of Sales, National Sales Director, Sales Director, Director of Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice President Business Development, Business Development, Business Development Director, Business Development Representative, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales.

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities.

Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at [e-mail]

We thank all applicants in advance for their interest however, only those candidates under consideration will be contacted

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