Business Analyst - Credit Cards

International Financial Group; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services firm in Toronto is seeking a Business Analyst specializing in credit card analytics. This hybrid role involves profound data analysis to drive marketing strategies, support retention programs, and provide insights for business growth. Candidates should have relevant consultative experience, knowledge of data modeling, and skills in SQL/SAS. Join our dynamic team to make an impact in the credit card industry.

Qualifications

• 3-5 years of experience in a consultative role focusing on data analysis.
• Previous experience in the Credit Card business.
• Experience manipulating and synthesizing large volumes of complex information.
• Strong knowledge of data modeling and statistical analysis techniques.
• Experience working on an Agile team.
• SQL/SAS experience for building and running macros.

Responsibilities

• Provide analysis and reporting for direct marketing strategy.
• Support acquisition and retention of credit card clients.
• Deliver detailed campaign post-analyses and strategic insights.
• Conduct deep-dive analytics for business insights.
• Work collaboratively with cross-functional teams.

Skills

Data analysis

Consultative experience

Data modeling

Statistical analysis

Stakeholder management

Agile methodologies

SQL

SAS

Tools

Adobe Analytics

Job description

Our client, a top banking client in Canada, is looking to hire a Business Analyst - Credit Card for their team. The contract is for 12 months and is renewable. This role is Hybrid, i.e. on Thursdays in the Toronto office.

Job Description

• Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client-centric analyses for the credit Cards LOB.
• Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members / clients.
• The Senior Consultant is primarily responsible for ongoing and ad-hoc analytical support of credit card acquisition and retention campaigns and programs, including the delivery of detailed campaign post-analyses at the portfolio and channel of acquisition levels, as well as the identification of strategic insights and recommendations that will help drive the Cards business.
• Analyzes how campaigns drive client behaviour.
• Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations.
• The individual will work as part of an Agile POD infrastructure.
• Conducts deep-dive analytics to provide business insights to assist the Cards team in meeting their strategic goals. Familiarity with test vs. control and A / B testing campaign performance assessment methodology.
• Performs a consultative role in working with multiple card stakeholders and with cross-functional teams on card analytics.
• Understands and meets the needs of Cards stakeholders, including supporting with ad-hoc requests.
• Informs and updates leaders, team members and business partners on relevant information in a timely manner

Must haves

• 3-5 years of experience in a consultative role focusing on data analysis. (8+ as a previous BA)
• Previous experience in the Credit Card business (Banking or credit card industry)
• Experience manipulating and synthesizing large volumes of complex information from multiple sources.
• Strong knowledge of data modeling and statistical analysis techniques.
• Experience working with multiple stakeholders.
• Experience working on an Agile team.
• SQL experience / SAS experience (build and run macros)

Nice to have

• Digital analytics experience (Adobe)