Brand Strategy Manager, Insights & Growth

Canadian Tire; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian retailer is seeking a Brand Strategy Assistant Manager to support the execution of brand strategies. The role includes analyzing brand performance, developing strategic narratives, and ensuring brand consistency. Candidates should have 5-7 years of marketing experience, strong analytical skills, and be proficient in story-driven communication. Competitive salaries, store discounts, and learning opportunities are available.

Benefits

Competitive salaries

Store discounts

Learning opportunities through Triangle Learning Academy

Profit sharing

Mental health benefits

Qualifications

• 5-7 years marketing experience required.
• Strong ability to translate data into brand narratives.
• Proven ability to work closely with cross-functional teams.

Responsibilities

• Assist in developing brand positioning frameworks.
• Conduct brand health and campaign performance analysis.
• Monitor market trends and consumer behavior.

Skills

Storytelling ability

Analytical skills

Project management

Communication skills

Organizational skills

Education

Bachelor's degree in Marketing, Business, or related field

Job description

A leading Canadian retailer is seeking a Brand Strategy Assistant Manager to support the execution of brand strategies. The role includes analyzing brand performance, developing strategic narratives, and ensuring brand consistency. Candidates should have 5-7 years of marketing experience, strong analytical skills, and be proficient in story-driven communication. Competitive salaries, store discounts, and learning opportunities are available.