Brand Partnerships Lead — Events, Content & Growth

vFairs; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading event management company in Toronto is seeking an experienced brand marketing professional to enhance its brand presence and manage partnerships. You will handle various responsibilities such as writing thought leadership content, developing influencer marketing strategies, and planning brand activations at events. The ideal candidate should have over 5 years of experience in brand marketing within the software or B2B tech space, strong writing skills, and a solid understanding of lead generation. Occasional travel to the US may be required.

Qualifications

• 5+ years in brand marketing, partnerships, or demand generation for SaaS or B2B tech companies.
• Proven experience managing influencer collaborations and content partnerships.
• Strong writing skills for thought leadership and brand content.
• Experience with brand activations or event marketing.
• Understanding of lead magnets and content marketing.
• Comfortable working with video and social content.

Responsibilities

• Write and pitch content to position the brand as a leader.
• Build and manage an influencer marketing strategy.
• Help prepare for podcasts, webinars, and events.
• Plan and execute brand activations at events.
• Create thought leadership decks for speaking opportunities.
• Secure placements with newsletter sponsors.
• Develop video content strategies for social media.
• Manage content partnerships with other companies.
• Design lead magnets that tie into brand campaigns.
• Track brand awareness metrics.

Skills

Brand marketing

Partnerships management

Content writing

Event marketing

Influencer collaborations

Creative campaign development

Job description

A leading event management company in Toronto is seeking an experienced brand marketing professional to enhance its brand presence and manage partnerships. You will handle various responsibilities such as writing thought leadership content, developing influencer marketing strategies, and planning brand activations at events. The ideal candidate should have over 5 years of experience in brand marketing within the software or B2B tech space, strong writing skills, and a solid understanding of lead generation. Occasional travel to the US may be required.