Brand & Merchandising Manager – Retail Activation

Techtronic Industries North America, Inc.; Toronto; On-site; CAD 70,000 - 83,000; Full time

Benefits offered by this job

Health benefits (vision & dental)

Retirement Savings Plan with Employer

Competitive base salary + annual bonus

Company vehicle, iPhone, and laptop

Paid time off and employee discounts

Wellness program allowance

Job summary

Techtronic Industries Inc. seeks an Associate Brand Manager – Merchandising to lead national off-shelf, in-run and seasonal merchandising programs for Milwaukee®.

You will drive brand growth, visibility and conversion through best-in-class retail storytelling that connects innovation to the end user. Bring 4–6 years of brand marketing or retail merchandising experience, strong vendor management and cross-functional collaboration skills to deliver integrated in-store and online campaigns with

Qualifications

• Bachelor's degree in marketing, Business, or a related field.

Responsibilities

• Lead the planning and execution of off-shelf, in-run, promotional and seasonal merchandising programs that drive awareness, engagement and sales at The Home Depot.
• Own the development and continuous improvement of merchandising assets and messaging frameworks that highlight product innovation, key user benefits and Milwaukee’s brand story across all retail touchpoints.
• Partner with Sales, Product, Channel, and Creative teams to align program timing and priorities with launch schedules, category strategies and brand standards.
• Work with The Home Depot’s marketing and merchandising teams and third-party agencies to develop integrated storytelling and activation plans that amplify Milwaukee’s presence in-store, online and in promotional campaigns.
• Analyze sell-through performance and shopper insights to measure ROI and identify opportunities to optimize merchandising impact and drive category growth.
• Coordinate with approved vendors to manage prototypes, proofs, production quality and delivery timelines to ensure cost efficiency, accuracy and adherence to brand standards.
• Drive seamless end-to-end execution, including asset routing, proofing, production and distribution, ensuring flawless delivery and alignment with sales field execution.
• Champion continuous improvement by identifying new materials, design innovations and process efficiencies that elevate Milwaukee’s retail experience.

Skills

Brand marketing

Retail merchandising

Vendor management

Analytical skills

Cross-functional collaboration

Communication

MS Office

Education

Bachelor's degree in marketing, Business, or a related field

Tools

Microsoft Office Suite

Job description

Techtronic Industries Inc. seeks an Associate Brand Manager – Merchandising to lead national off-shelf, in-run and seasonal merchandising programs for Milwaukee®.

You will drive brand growth, visibility and conversion through best-in-class retail storytelling that connects innovation to the end user. Bring 4–6 years of brand marketing or retail merchandising experience, strong vendor management and cross-functional collaboration skills to deliver integrated in-store and online campaigns with