Brand Manager - Retail

Kawartha Dairy; Canada; On-site; CAD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Annual performance bonus

100% Company paid health, vision &

dental benefits

Sick pay

Employee Assistance Program

RRSP/DPSP matching

Uniforms provided

Training & advancement

Canadian-family owned company

Discount on products

Free daily dairy beverages

Active social committee

Free ice cream

Job summary

Kawartha Dairy is seeking a Brand Manager to lead digital and retail marketing initiatives in Canada. Based in Bobcaygeon, ON, you will drive growth, traffic, awareness and engagement across platforms while ensuring brand consistency in-store and online.

You will oversee campaigns, leverage data insights, and collaborate with the Retail Team to deliver impactful promotions and flavour launches. This role requires a proactive marketer with a strong consumer focus and leadership abilities.

Qualifications

• 5+ years of brand marketing experience in a consumer-facing environment.
• Ability to lead marketing campaigns from concept to execution.
• Proven cross-functional collaboration and influencing skills.
• Strong written and verbal communication abilities.

Responsibilities

• Lead digital and social media strategy across platforms and optimize in real time.
• Oversee website optimization to drive traffic and improve user experience.
• Identify SMART KPIs and report on social and digital performance.
• Drive retail revenue, profits, awareness and trial with the Retail Team.
• Ensure brand consistency across Kawartha Dairy stores, including signage and interiors.
• Leverage store-level data and consumer insights to optimize experiences and merchandising.
• Design and production of KD POS materials.
• Develop promotions aligned with the KD Marketing calendar to boost traffic and sales.
• Collaborate on innovation launches to promote new flavour campaigns.

Skills

Brand marketing

Digital media strategy

Cross-functional collaboration

Strong communicator

Education

Post-secondary education in Commerce or Marketing

Job description

If you’re passionate about understanding and serving consumers and have a curiosity to understand business and brand performance – and having fun doing it, as a Brand Manager in Bobcaygeon, ON.

What You’ll Love About Us:

• Competitive salary
• Annual performance bonus
• 100% Company paid health, vision & dental benefits
• Sick pay
• Employee Assistance Program
• RRSP/DPSP matching
• Uniforms provided
• Opportunities for training & advancement
• 100% Canadian-family owned company with a culture of super-friendly staff and above-and-beyond customer service
• Perks, Perks, Perks! Discount on products sold in our retail stores, free daily dairy beverages (we do make awesome milk) provided in all our company fridges and an active social committee. And the best thing about working at Kawartha Dairy - you get FREE ICE CREAM!!!

What You’ll Do:

Digital and Social Media Strategy: Lead digital and social media strategy and execution across multiple platforms, leveraging learnings for real-time optimization and testing innovative approaches to drive growth, traffic, awareness, and engagement.

• Website: Oversee website optimization to drive increased traffic and improve user experience
• Measurement & Reporting: Identify and report on SMART KPIs for social and digital channels

Retail Marketing Strategy: Work collaboratively with our Retail Team to drive retail revenue, profits, awareness, and trial.

• Brand Standard Consistency: Ensure updated and consistence creative strategy at Kawartha Dairy stores. Lead creative design for new stores including store front design, signage as well as interior creative and branding.
• Performance and Data Analysis: Monitor market trends and leverage available store level data to analyze and recommend opportunities for optimization of the consumer experience and/or product and merchandise strategies. Leverage qualitative and quantitative research as needed to understand channel dynamics, learning from the competitive environment and leveraging customer insights/behavioural sciences to optimize and enhance the retail customer experience
• POS Strategy: Lead design, creation and production of KD retail POS
• Promotion Strategy: Partnering with the Retail Team and in line with the overall KD Marketing calendar, identify and develop promotional programming throughout the year that generates consumer excitement, grows the KD consumer base and drives store traffic and retail revenue
• Innovation Launches: Work collaboratively within the KD innovation process, developing, producing and executing store-level marketing programs that drive awareness and promotion of KD flavour innovations

What You Need to Get the Job Done:

• Post Secondary Education with preference for Commerce or Marketing focus
• 5+ years of brand marketing experience, preferably in QSR, with proven experience leading successful marketing and innovation strategy and execution
• Innovative, entrepreneurial marketer, with keen creative eye and proven ability to develop brand aligned marketing campaigns
• Strong consumer understanding and curiosity
• Proven cross-functional collaborator and influencer
• Natural leader with strong interpersonal skills and excellent written and verbal communicator
• A resourceful self starter with a positive attitude, who is willing to roll up their sleeves to get it done

Hiring Status: Current vacancy

We thank all candidates for their interest in Kawartha Dairy Limited, however, only those selected for interview will be contacted. We are an equal opportunity employer and support applicants with disabilities. Accommodations are available upon request throughout the recruitment process. The personal information being collected will be used in accordance with Protection of Privacy Act and shall only be used in the selection of a suitable candidate.