Brand Manager, fairlife Canada

fairlife, LLC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading nutrition company in Canada is seeking a Brand Manager to develop and execute consumer-centric brand plans. This role involves collaborating with cross-functional teams to drive brand growth and ensuring successful marketing initiatives. Candidates should have over 7 years of brand marketing experience and a strong educational background. The position offers opportunities for strategic leadership and brand stewardship.

Qualifications

• 7+ years of brand marketing experience with increased responsibility.
• Strong consumer marketing skills with a GM mindset.
• Ability to thrive in a fast-moving environment.

Responsibilities

• Develop and execute integrated marketing plans alongside the US fairlife team.
• Manage regular performance updates and lead brand performance reviews.
• Champion the fairlife brand portfolio for future business opportunities.

Skills

Brand marketing experience

Data-driven decision making

Collaborative teamwork

Education

Undergraduate degree

MBA

Job description

fair, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.

With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose‑free, real dairy products includes: fairlife® ultra‑filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post‑workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.

A wholly owned subsidiary of The Coca‑Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

To learn more about fairlife and its complete line of products, please visit fairlife.com.

Job Purpose

The Brand Manager, fairlife Canada will be responsible for developing and implementing consumer‑centric brand plans that increase trial, accelerate velocity and build brand love. This role will partner closely with the fairlife US brand team, leveraging proven end‑to‑end growth initiatives and customizing as needed to accelerate the business.

Responsibilities

• Annual Brand Plan Development
  • Lead the development, execution and delivery of integrated marketing plans in partnership with the US fairlife team and GM, fairlife Canada.
  • Partner with commercial and sales to develop key initiatives that help achieve brand goals, winning with consumers and customers.
• Brand & DME Stewardship
  • Manage regular performance updates and day‑to‑day business measurement, lead brand performance reviews with cross‑functional team and leadership, ensuring plans meet/exceed plan targets.
  • Assess investments during the year to ensure annual plan targets are achieved, pivoting as needed.
• Creative and Connections Excellence
  • Working closely with the US fairlife team, leverage transferable insights and brand building initiatives (core creative, design, connections planning, pillar programs) to drive industry‑leading growth.
  • Embrace a “test and learn” mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference.
• Brand Leader
  • Champion the portfolio of fairlife brands and business opportunity in 2026 and beyond, instilling confidence across all stakeholders.
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Skills / Qualifications Required

• Experience & Education
  • 7+ years of brand marketing experience with increased responsibility.
  • Undergraduate degree required, MBA highly desirable.
• Consumer Marketer with a GM Mindset
  • Marketing guru who leads with data and insights to shape plans; competent in finance, sales, commercial and operations – leverage this knowledge when making decisions.
  • Strategic thinker that is focused against winning today and building for the future.
• Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results.
• Collaborative, Team‑Based Approach
  • Able to thrive in a dynamic and fast‑moving environment, eager to partner, create value‑based relationships with team members up, down and across the organization.

Location

Peterborough, Ontario

Reports To

SVP, Brand Marketing

Employment Status

Exempt

EEO Statement

fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job‑related factors.

In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email [e-mail].