Brand Manager

Canucks Sports & Entertainment (CSE); Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading sports and entertainment organization in Vancouver is seeking a Brand Manager to execute brand strategies across various platforms. The ideal candidate will have 3-5 years of experience in brand management, strong analytical and communication skills, and the ability to effectively engage with fans and the community. Join a diverse team committed to inclusivity and creativity.

Qualifications

• 3-5 years’ experience in brand development and management.
• Proven campaign development experience.
• Ability to translate strategy into actionable plans.

Responsibilities

• Lead execution of brand strategy across all CSE brands.
• Develop positioning recommendations based on market research.
• Collaborate with teams to drive fan engagement.

Skills

Strategic thinking

Analytical skills

Communication

Creativity

Collaboration

Consumer insight analysis

Education

Post-secondary degree or diploma in Business Administration or Marketing

Job description

Position: Brand Manager

Department: Marketing & Brand

Reports to: Sr. Director, Marketing

Position Summary

The Brand Manager will lead execution and implementation of brand strategy across Canucks Sports & Entertainment (CSE) brands and is passionate about uncovering consumer insights and delivering innovative solutions that drive business results. The incumbent is an experienced strategist with a proven track record of developing, championing, and executing effective data‑driven brand strategies. They will partner closely with cross‑functional teams to connect our teams and business to our fans, partners, and community.

Essential Duties And Responsibilities

(Other duties may be assigned as required)

• Partner on the development of CSE brand plans to meet business objectives and brand strategy with the Sr. Director, Marketing.
• Translate high-level brand strategies into concrete, actionable go-to-market strategies.
• Develop positioning recommendations based on market research.
• Own the Market Research plan and work with internal and external research tools and partners to fulfil Marketing team research needs.
• Leverage fan insights to support development of fan and brand initiatives across the company, including brand executions that engage and celebrate our diverse fan base.
• Develop guidelines and ensure consistency of brand messaging across the organization.
• Manage, analyze, and drive growth in brand health.
• Partner with the Marketing team to develop compelling messaging across all channels to drive fan engagement and grow our fanbase within target fan segments.
• Support the Marketing team with brand specific campaigns, including Member Renewal and New Membership.
• Collaborate with the Digital, Content, and Marketing teams, developing strategic storytelling plans to support corporate objectives.
• Support both the Corporate Partnership and Partnership Marketing teams with insights driven analytical support.

Required Experience And Qualifications

• Post-secondary degree or diploma in a related field such as Business Administration or Marketing.
• 3-5 years’ related industry experience at a strategist level with a focus on brand development and management.
• Proven campaign development experience.
• Ability to quickly action high level strategy into executable tactics.
• Natural aptitude for leading discovery and making connections.
• Proven success in leveraging a brand to achieve business results through consumer-facing campaigns.
• Strong analytical skills and data-driven thinking.
• Outstanding communication and interpersonal skills.
• High degree of comfort facilitating discussions at all levels of seniority, with an ability to foster alignment and promote productive discussion.
• Outstanding creative brief writing and presentation skills.
• Up-to-date with latest trends and marketing best practices to reach and influence consumers.
• Able to effectively lead, develop, and inspire others.
• Able to handle conflicting deadlines and prioritize.
• Ability to work evenings and weekends as required.
• Sound knowledge of sports business operations is an asset.

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.