Brand and Content Specialist (12-month contract)

Nestlé; Montreal; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading coffee brand in Montreal is looking for a Brand and Content Specialist to manage and execute marketing campaigns. This role involves localizing global campaigns, developing messaging frameworks, and ensuring brand integrity across channels. Ideal candidates should possess strong project management skills and be fluent in English and French. The position offers hybrid work arrangements and excellent growth opportunities.

Benefits

Flexible and hybrid work arrangements

Excellent training and development programs

Discount Company store access

Discounts on various products and services

Qualifications

• Minimum of 3 to 5 years of relevant Marketing-Media experience.
• Strong portfolio of content creation.
• Knowledge of industry best practices and content optimization techniques.

Responsibilities

• Adapt and localize global campaigns for the Canadian market.
• Develop messaging frameworks that resonate with target audiences.
• Lead post-test process for campaigns and prepare reports.

Skills

Excellent written and verbal communication skills in English and French

Strong project management and organizational skills

Content creation across various channels

Familiarity with analytics tools

Creative thinking and problem-solving abilities

Education

University degree in Communications, Marketing or equivalent

Tools

Content management systems

Social media platforms

Job description

Brand and Content Specialist

Position Snapshot

Business area: Nestlé Nespresso

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A little bit about us

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes.Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp certification - joining an international movement of over 6,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 74 markets and has over 13'000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate

What to Expect:

The Brand & Content Specialist will play a crucial role in ensuring the successful execution and orchestration of brand campaigns and initiatives at Nespresso. This position requires a detail-oriented individual who can manage multiple projects, align with various stakeholders, and maintain brand integrity across all channels. The Brand Specialist will be responsible for campaign planning, coordination, and evaluation, ensuring that all marketing efforts align with Nespresso's brand guidelines and business objectives.

A day in the life:

Campaign Localization and Orchestration

• Adapt and localize global campaigns to fit the Canadian market, ensuring cultural relevance and alignment with local consumer preferences.
• Evaluate marketing and channel needs to align with overall business objectives.
• Collaborate with HQ and NAM to ensure effective campaign coordination and execution from the outset.
• Create and maintain a campaign workback schedule to ensure timely launches and successful execution across all channels.
• Lead brainstorming sessions and post-mortem reviews to gather insights from previous campaigns, informing future strategies and improvements.

Messaging Framework and Copy Development

• Develop a comprehensive messaging framework that aligns with brand guidelines and resonates with target audiences.
• Take responsibility for copywriting and producing copy decks for key brand experiences and campaigns (full-funnel), ensuring that the messaging is compelling, consistent, and aligned with the brand's tone and voice.
• Brief creative agencies for copy production and ensure all content is tailored to meet the needs of each channel.

Channel-Specific Execution and Alignment

• Ensure strong alignment across all key channels (media, e-commerce, boutique, and trade) for cohesive campaign execution.
• Assist channel teams with their brand image and content needs, acting as an internal consultant to provide strategic guidance.
• Conduct regular status calls with channel leaders to monitor progress and address any challenges.

Post-Test Process and Campaign Reporting

• Lead the post-test process for campaigns, gathering insights and defining key learnings from customer insights, media, e-commerce, retail, and trade.
• Prepare comprehensive campaign reports that encompass findings from media performance, post-test evaluations, and e-commerce results.
• Archive campaign documentation and update the learnings tracker to inform future campaigns.

Manage budgets and ensure compliance:

• Conduct brand safety checks to uphold the brand's reputation.
• Maintain up-to-date brand guidelines and ensure all team members are informed of any changes.
• Apply all Nespresso/Nestlé guidelines to ensure Creative X compliance & Quebec language regulations compliance
• Manages production budget process including, PO creation, accrurals and dynamic forecast
• Manages the auditing process for creative agency
• Lead the campaign post test process
• Report on campaign KPIs
• Explore emerging technologies to identify new opportunities for innovative content distribution.

Role Requirements

• University degree in Communications, Marketing or equivalent
• Minimum of 3 to 5 years of relevant Marketing-Media experience working with creative & media agencies
• Content Specialist or similar role, with a strong portfolio of content creation across various channels.
• Excellent written and verbal communication skills in English and French, with a keen eye for detail and grammar.
• Proficiency in content management systems and social media platforms.
• Strong project management and organizational skills, with the ability to prioritize and meet deadlines.
• Knowledge of industry best practices and content optimization techniques.

Preferred Skills

• Familiarity with analytics tools to track and measure content performance.
• Creative thinking and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment

Benefits

• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require.Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

#LI-Hybrid