Brand and Content Associate

FanDuel; Toronto; Hybrid; CAD 62,000 - 77,000; Full time

Benefits offered by this job

Extended medical vision and dental

Stock program participation

12 holidays + 2 floating holidays

Paid sick time

Job summary

FanDuel Canada is seeking a Brand and Content Associate to support brand marketing initiatives and manage multiple campaigns end-to-end. You will coordinate with Brand, Media, Growth, and CRM, prioritizing requests and guiding execution with internal teams, agencies, or AI-enabled solutions.

The role emphasizes project management, creative feedback, and data-driven optimization, while collaborating with stakeholders across functions. Toronto-based hybrid work is expected and benefits are offered.

Qualifications

• Bachelor's degree in Marketing or related field with 2+ years of brand marketing or project management experience.
• Strong project management skills with ability to handle multiple stakeholders and deadlines.
• Curiosity for emerging technologies and AI-powered marketing tools.
• Solid understanding of brand marketing, creative development, and visual design.
• Excellent written and verbal communication; able to influence stakeholders.
• Experience managing agencies and overseeing campaign execution from brief to launch.

Responsibilities

• Own the marketing intake process and prioritize requests across Brand, Media, Growth, CRM.
• Maintain campaign plans, timelines, and stakeholder communications.
• Partner with leaders to assess opportunities and align resources to goals.
• Determine execution approach using internal teams, agencies, or AI-enabled solutions.
• Manage agency relationships and oversee development of assets.
• Identify opportunities to improve marketing effectiveness with new tech.
• Measure and report campaign results, delivering actionable insights.

Skills

Project management

AI-powered marketing

Brand marketing

Creative feedback

Written & verbal communication

Cross-functional collaboration

Agency management

Curiosity for tech trends

Education

Bachelor's degree in Marketing or related field

Tools

AI platforms

Job description

THE POSITION

We are currently looking for a talented Brand and Content Associate for FanDuel Canada. In this role, you will support the development and execution of brand marketing initiatives while serving as a key project manager across multiple campaigns and stakeholders (Brand, Media, Growth, CRM). You will manage marketing requests, help prioritize initiatives with business leaders, and determine the most effective execution approach using internal teams, agency partners, or AI-enabled solutions. Working cross-functionally across the organization, you will ensure projects move efficiently from concept to execution while driving impactful marketing programs.

THE GAME PLAN

Everyone on our team has a part to play

• Own the marketing intake process, ensuring requests are organized, prioritized, and aligned to business objectives across Marketing teams (Brand, Media, Growth, CRM)
• Maintain campaign plans, timelines, and stakeholder communications to ensure projects are delivered on time and with excellence
• Partner with business leaders to assess opportunities, prioritize initiatives, and align resources against strategic goals
• Determine the most effective execution approach for each project, leveraging agency partners, internal teams, or AI-enabled solutions
• Manage relationships with agency partners and oversee the development of creative and campaign assets
• Identify opportunities to improve marketing effectiveness through process optimization, emerging technologies, and AI-powered tools
• Measure, report, and communicate campaign results, delivering actionable insights to key stakeholders

THE STATS

• Bachelor's degree and 2+ years of relevant experience working in a brand marketing, project management, marketing operations, or a related field
• Highly organized with exceptional project management skills - managing multiple priorities, stakeholders, and deadlines in a fast-paced environment
• Curiosity for emerging technologies and AI-powered marketing tools
• Strong understanding of brand marketing, creative development, and visual design principles, with a keen eye for detail and the ability to provide constructive creative feedback
• Analytical mindset with the ability to translate insights into action
• Excellent written and verbal communication skills, with the ability to build relationships and influence cross-functional stakeholders
• Strong collaborator with excellent written and verbal communication skills and the ability to influence stakeholders across all levels of the organization
• Experience managing agencies and overseeing campaign execution from brief to launch
• Passion for gaming, sports, entertainment, and building great brands

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: FanDuel Total Rewards. *Benefits differ across country and job type.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [e-mail].

The Company intends to use artificial intelligence in the process of screening, assessing, and/or selecting applicants for this role.

The applicable salary range for this position is : $62,000 - $77,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law.

#LI-Hybrid