Brand and Community Lead

Rewind; Remote; CAD 95,000 - 125,000; Full time

Job summary

A leading data protection company is seeking a Brand & Narrative Leader to shape its communications strategy. This remote role involves creating storytelling frameworks, leading brand initiatives, and mentoring a creative team. With a focus on B2B SaaS and strong brand messaging, candidates should have a minimum of 5 years in similar roles. A competitive salary package is provided, with an emphasis on work-life balance and creative ownership.

Benefits

Flexible work hours

Employee stock options

Health benefits

3 weeks vacation

7 life leave days

Professional development allowance

Qualifications

• 5+ years of experience in brand, storytelling, communications, or thought leadership roles.
• B2B SaaS and cybersecurity or DevOps experience.
• Experience managing creative teams or external creative partners.

Responsibilities

• Shape and communicate Rewind's brand narrative.
• Lead Rewind's internal influencer program.
• Mentor Rewind’s creative team and help develop their strategic thinking.

Skills

Brand storytelling

Creative leadership

Effective communication

Coaching

Technical writing

B2B SaaS knowledge

Education

5+ years in brand or communications

Job description

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies 2023 Deloitte Fast 50. We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.
• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.
• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.
• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.
• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.
• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

The Role

You will shape and communicate the story of Rewind across brand, narrative, community, and internal thought leadership. You’ll turn subject-matter experts into recognizable industry voices, elevate how Rewind shows up across every channel, and guide the creative team to operate with a revenue-driven mindset.

This is a hands-on role. You will write, edit, ghostwrite, coach, and direct creative output. You’ll build systems that turn brand storytelling into measurable influence, engagement, and pipeline contribution.

This is not a content factory. This is brand, narrative, and influence, powered by clarity, craft, and strategic execution.

Why This Role Matters

A strong brand emerges from clarity, authority, and consistent storytelling. Rewind’s next phase requires internal experts who communicate with impact, a creative team that understands how narrative builds pipeline, and a brand that shows up with confidence in every touchpoint.

This role leads that shift.

What You’ll Do

Brand & Narrative Leadership

• Ownership of Rewind’s brand narrative, tone of voice, and identity.
• Creation of storytelling frameworks that shape launches, announcements, campaigns, and brand-level communication.
• Hands-on writing and editing for high-impact brand assets, executive narratives, vision documents, keynote scripts, and core web content.
• Full responsibility for website clarity, storytelling, and narrative structure.

Internal Influencer Development

• Build and run Rewind’s internal influencer program, turning execs, engineers, PMs, and data experts into trusted public voices.
• Ghostwrite for SMEs across LinkedIn, articles, blogs, internal notes, speaker pitches, community posts, and external communications.
• Create tailored voice guides for internal experts while maintaining brand alignment.
• Extract insights from technical and product teams and transform them into simple, credible stories.
• Coach internal contributors on communication, presence, clarity, and message discipline.
• Support speaking submissions, conference materials, and recorded or live presentations.

Creative Team Leadership

• Lead, mentor, and coach Rewind’s creative team, which currently includes one writer and one designer, along with freelancers and agency partners.
• Develop the team’s strategic thinking so they understand how creative work influences funnel movement, pipeline creation, and revenue outcomes.
• Establish expectations for proactive idea generation, not just task execution.
• Train creative team members to build assets and stories that support specific pipeline goals and audience journeys.
• Introduce review processes that elevate quality while improving speed and clarity.
• Create a culture where creativity serves narrative, clarity, and measurable GTM impact.

Community & Engagement

• Lead Rewind’s presence across community channels and technical ecosystems.
• Design programs that encourage conversation, contribution, and recognition for internal experts.
• Amplify expert voices across community platforms to strengthen brand trust and visibility.
• Operate community content as a narrative engine, not as volume production.

Cross-Functional Narrative Alignment

• Partner with Product Marketing on messaging frameworks and positioning.
• Coach GTM teams on tone, clarity, and story-driven communication.

Who are you

• You think in stories and narratives, not assets and outputs.
• You write with precision and edit with conviction.
• You know how to turn technical insights into simple, powerful messages.
• You can lead creatives and raise their strategic awareness.
• You’re comfortable ghostwriting in multiple voices while staying authentic.
• You know how to guide teams toward GTM impact, not just creative quality.
• You’re organized, fast, curious, and not afraid to push for clarity.

What you’ll bring

• 5+ years of experience in brand, storytelling, communications, or thought leadership roles.
• B2B SaaS and cybersecurity or DevOps experience
• Experience writing and ghostwriting for executives or SMEs.
• Experience managing creative teams or external creative partners.
• Strong portfolio that demonstrates clarity, storytelling, and voice control.
• Experience shaping brand systems, voice, narrative, and identity.
• Experience owning or managing website content and narrative.
• Comfort working with product marketing, sales, and leadership.

Location and working hours

This role is remote across Canada, with a preference for candidates working in Eastern Time (EST), ideally in Toronto and Ottawa.

Salary range
~ $95,000 - $125,000

Compensation Philosophy
The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

If your expectations are above this range, it may be because your experience aligns with a more senior level. In some cases, we’re open to hiring at a higher level for the right person and are committed to paying competitively and fairly.

If your experience is closer to an earlier career stage, we may still consider your application. In that case, we would evaluate the role at a different level within our levelling framework, which would correspond to a salary below the range shown.

Pay is just one part of the overall compensation at Rewind.

Why join Rewind

At Rewind, you’ll help shape the future of data protection for thousands of businesses. We’re performance-driven, innovative, and not afraid to challenge what’s possible. You’ll join a team that values trust, accountability, and respect for people’s time — and encourages every employee to experiment, think critically, and grow.

We support innovation through experimentation — including smart use of AI tools — and believe the best ideas come from those who aren’t afraid to push boundaries.

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:

• Flexible work hours
• Employee stock options
• Health benefits
• 3 weeks vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer Fridays and office closed during the holiday break in December
• Paid parental leave
• Professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.

AI Usage

Our recruitment process may include the use of artificial intelligence–enabled tools to help manage and review applications efficiently. These tools assist our team, but hiring decisions are ultimately made by human reviewersp>