Brand Ambassador Twisted Tea, Truly & Sun Cruiser

Moosehead Breweries Limited; Calgary; On-site; CAD 52,000; Full time

Job summary

A well-known Canadian brewer is seeking a Brand Ambassador in Calgary, Alberta, to promote Twisted Tea and Truly Hard Seltzer. The role includes representing brands at events, educating consumers, and collaborating with sales teams. Candidates should have a passion for the liquor industry, strong communication skills, and flexibility to work evenings and weekends. This full-time contract position offers $25 per hour and runs from May to September 2026.

Benefits

Branded vehicle and fuel coverage

Monthly product allowance

Collaborative work environment

Opportunities to shape company future

Qualifications

• Previous experience in the beverage alcohol industry is an asset.
• Flexibility to work evenings and weekends as required to accommodate promotional events and activations.
• Must be at least 18 years of age and able to responsibly handle and serve alcohol in Alberta (Pro‑Serve).
• Valid graduated driver’s licence.

Responsibilities

• Represent our brands at promotional events and marketing activations.
• Educate consumers about products and unique features.
• Create memorable experiences for customers through product demonstrations.
• Build and maintain relationships with stakeholders.
• Collect feedback to inform future marketing strategies.
• Collaborate with marketing and sales teams.
• Execute events and ensure compliance to programs.
• Support merchandising of retail outlets.

Skills

Sales Experience

Marketing

Customer Service

Google Docs

Serving Experience

Retail Sales

Android

Product Demos

Event Planning

Events Management

Event Marketing

Dancing

Job description

About Moosehead Breweries

Moosehead Breweries Limited is Canada’s last major brewer still owned by Canadians, headquartered in Saint John, New Brunswick. The company has been led by the Oland family since 1867. We are a team of doers who view challenges as opportunities to showcase our capabilities.

Position Overview

We are seeking a Brand Ambassador to support sampling and activations across Twisted Tea, Truly Hard Seltzer, and Sun Cruiser. The role reports directly to the Alberta Senior Territory Manager, is based in Calgary, Alberta, and is a full‑time contract position from May – September 2026. Compensation is $25 per hour.

Responsibilities

• Represent our brands with enthusiasm and professionalism at promotional events, tastings, and other marketing activations.
• Educate consumers about our products, including product details, unique features, and flavor profiles.
• Create memorable experiences for customers through engaging interactions and product demonstrations.
• Build and maintain relationships with key stakeholders, including retailers, event organizers, and industry influencers.
• Collect feedback and insights from customers to inform future marketing strategies and product development efforts.
• Collaborate with the Marketing team and the Alberta Sales team to ensure promotional materials and resources are effectively utilized.
• Assist in the execution of events (e.g., Country Thunder, Rockin' Thunder, BVJ Oilers).
• Work cross‑functionally with the Alberta sales team to execute retail on‑premise and NGCOA samplings.
• Support the regional sales team by merchandising retail outlets to maximize visibility of brands while ensuring compliance to programs.

Qualifications

• Previous experience in the beverage alcohol industry is an asset.
• Flexibility to work evenings and weekends as required to accommodate promotional events and activations; travel will be required.
• Must be at least 18 years of age and able to responsibly handle and serve alcohol in Alberta (Pro‑Serve).
• Valid graduated driver’s licence.

Skills

• Strong time‑management and organization skills.
• Ability to multitask and collaborate with various departments, internal and external.
• Exceptional communication and interpersonal skills with a natural ability to connect with diverse audiences.
• Enthusiasm for the liquor industry and a passion for sharing knowledge about different RTDs.
• Ability to work independently and proactively with a strong sense of initiative and problem‑solving skills.

What We Offer

• Ability to shape the future of a resilient Canadian family‑owned company.
• Passionate and collaborative co‑workers.
• Branded vehicle and fuel coverage.
• Monthly product allowance.

EEO Statement

As a national family‑owned business we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your resume or cover letter.

Application Deadline

Qualified applicants are invited to submit their cover letter and resume by end of day on Dec 31st 2025.

Key Skills

• Sales Experience
• Marketing
• Customer Service
• Google Docs
• Serving Experience
• Retail Sales
• Android
• Product Demos
• Event Planning
• Events Management
• Event Marketing
• Dancing

Employment Type

Contract

Position Title

Brand Ambassador • Calgary, Alberta, Canada