Brand Ambassador/Promo Model

Brand Momentum; Toronto; On-site; CAD 80,000 - 100,000; Part time

Job summary

A leading marketing and retail company is looking for enthusiastic Brand Ambassadors to represent Hero Cosmetics and Batiste during a high-visibility event at Toronto's Union Station. The role involves sampling products, engaging consumers, and delivering brand messaging during the activation period from November 26 to December 2, 2025. Responsibilities include maintaining a professional sampling area and following safety guidelines. Previous experience in sampling or events is preferred.

Qualifications

• Comfortable standing for extended periods in a fast-paced setting.
• Reliable, punctual, and professional demeanor.

Responsibilities

• Sample Hero Cosmetics and Batiste products to consumers in a high-traffic environment.
• Deliver key brand messaging clearly and confidently.
• Maintain a clean, organized, and professional sampling area.
• Manage lineups and station flow during busy commuter periods.
• Follow event safety and hygiene guidelines.

Skills

Outgoing, energetic, and confident communicator

Strong interpersonal skills

Ability to engage diverse audiences

Education

Previous sampling, event, or promo experience preferred

Job description

Brand Momentum is looking for Team Leads in Torontofor two of our clients (Batiste and Hero).

Overview: We are hiring 12 enthusiastic Brand Ambassadors to represent Hero Cosmetics and Batiste during a high-visibility co-branded sampling activation inside Toronto’s Union Station. This engaging campaign will connect with commuters and holiday shoppers, offering samples while sharing key brand messaging in a fun and professional way. Each Brand Ambassador will work every other day during the activation period (3 shifts total), ensuring consistent energy and coverage throughout the week.

Location: Union Station Kiosk – 65 Front St W, Toronto, ON M5J 1E6

Program Dates: November 26 – December 2, 2025

Pay Rate: starting at $22

Backup Rate: $50/day (for first 3 hours on-call; hourly rate applies if brought in)

Employment Type: Short-term contract

Program Dates: November 26 – December 2, 2025

Training Date: Thursday, November 20, 2025 from 3:00 PM – 5:00 PM (In-person at the BMI Office)

Schedule & Hours (between)

• Wednesday, Nov 26 – 5:30 AM to 4:30 PM

• Thursday, Nov 27 – 6:00 AM to 4:30 PM

• Friday, Nov 28 – 9:30 AM to 7:30 PM

• Saturday, Nov 29 – 9:30 AM to 7:30 PM

• Sunday, Nov 30 – 9:30 AM to 7:30 PM

• Monday, Dec 1 – 6:00 AM to 5:00 PM

Key Responsibilities:

• Sample Hero Cosmetics and Batiste products to consumers in a high-traffic environment
• Deliver key brand messaging clearly, confidently, and enthusiastically
• Maintain a clean, organized, and professional sampling area
• Manage lineups and station flow during busy commuter periods
• Follow event safety, hygiene, and brand guidelines at all times
• Report daily sample counts, consumer interactions, and feedback to the Team Lead

Qualifications

• Outgoing, energetic, and confident communicator
• Comfortable standing for extended periods in a fast-paced setting
• Reliable, punctual, and professional demeanor
• Strong interpersonal skills and ability to engage diverse audiences
• Previous sampling, event, or promo experience preferred (not required)
• Friendly, approachable, and team-oriented attitude
• Strong communication and interpersonal skills
• Enthusiastic about brand storytelling and consumer engagement

Working Conditions:

• The position may involve working outdoors in various weather conditions.
• Team Leads will be responsible for driving a rented vehicle to transport products and assets between Wild Card Promo Warehouse (Mississauga, ON) and Union Station. Note: Team Lead may not have access to the vehicle daily and may need to arrange their own transportation to the site.

About Brand Momentum:

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three‑time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest‑growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do.

Our Commitment:

• Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
• Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
• Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
• Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.