Brand Ambassador (On-Call) (French Services)

CBC / Radio-Canada; Winnipeg; On-site; CAD 60,000 - 80,000; Part time

Job summary

A Canadian media organization seeks a part-time brand ambassador to support marketing initiatives in Winnipeg. Key responsibilities include coordinating outreach activities, engaging with the community, and promoting the brand at events. The ideal candidate will have at least two years of experience, be fluent in both French and English, and possess excellent communication skills. Candidates should be proactive, energetic, and able to navigate various community settings.

Benefits

Opportunities for diverse engagement

Inclusive work environment

Qualifications

• Minimum of two years of related experience.
• Ability to travel throughout Manitoba.
• Valid driver’s license in the province.

Responsibilities

• Support developing outreach activities and partnerships.
• Coordinate project logistics for events.
• Field inquiries and respond to audience comments.

Skills

Fluent in French and English

Excellent communication skills

Interpersonal skills

Organizational skills

Proactivity and resourcefulness

Education

Experience in marketing, communications, or related field

Job description

Overview

Position Title: Temporary Short-Term (Fixed Term) – French language requirement. Language Skills: Work at CBC / Radio-Canada. At CBC / Radio-Canada we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity, integrity, inclusiveness and relevance. Do you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Role note: These are part-time on-call positions. Candidates may be included in an on-call talent pool for future assignments.

Please note that the following content outlines key responsibilities and qualifications for a role as a brand ambassador supporting the Marketing & Communications team in Winnipeg, focusing on Radio-Canada brand activations and community events.

Key tasks

• Support the team in developing and operationalizing outreach activities and partnerships.
• Assist the senior officer with project planning and execution.
• Coordinate project logistics.
• Guide programming and technical teams in developing specials and remotes in connection with outreach activities and partnerships.
• Take part in off-site activities to promote Radio-Canada primarily to a French-speaking audience: prepare transport and set up equipment on the site.
• Hand out promotional material.
• Interact with participants and passers-by, providing information about the Corporation and its programming. A solid command of English is essential to engage with English-speaking attendees during events.
• Create a memorable experience for Canadians to connect them with the brand.
• Analyze the results of activities by producing reports and compiling statistics on audience and staff feedback.
• Create databases and update their content; keep records and archives about programs, outreach experiences and partnerships, including bios and photographic materials.
• Field inquiries, find requested information and respond to audience and staff comments and feedback.

What you bring

Qualifications: A minimum of two (2) years of related experience that demonstrates excellent communications, interpersonal, organizational and writing skills.

Skills: Energy and enthusiasm; ability to be resourceful, proactive and trustworthy; interpersonal skills and comfort interacting with people of all ages.

Fluently bilingual: French and English. Valid driver’s license in the province. Ability to travel throughout the Manitoba region.

Nice to have: Experience as an audience wrangler; knowledge or education in marketing, communications, sales, theatre, film studies or related duties; knowledge of the media environment and the public broadcaster’s competitive advantages (different mandate from private broadcasters).

Other: Candidates may be subject to skills and knowledge testing. We thank all applicants for their interest; only candidates selected for an interview will be contacted.

Work Environment and Commitments

CBC / Radio-Canada is committed to reflecting our country’s diversity. We value equal opportunity and an inclusive workplace where individual differences are recognized and valued. If you have accommodation needs, please inform us as soon as possible by sending an email to the indicated contact.