Bilingual Web and Digital Growth Specialist

Windmill Microlending; Montreal; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Three weeks’ vacation

Health benefits plan

Annual Wellness Budget

Job summary

Windmill Microlending seeks a Bilingual Web & Digital Growth Specialist to manage its bilingual website and drive marketing campaigns in Quebec. The role requires 4 to 7 years of marketing experience and proficiency in both English and French. You will work on website optimization, content development, and analytics to improve performance and growth. A starting salary of $60,000-$70,000 is offered, along with hybrid work options and a comprehensive benefits plan.

Qualifications

• 4 to 7 years of experience in marketing and website management.
• Hands-on experience with Webflow or similar CMS platforms.
• Bilingual in English and French, with excellent writing skills.

Responsibilities

• Manage and optimize Windmill’s bilingual website.
• Execute SEO strategy and develop French-language content.
• Analyze user behavior and identify conversion opportunities.

Skills

Marketing experience

Website management

Bilingual proficiency (EN/FR)

SEO knowledge

Data-driven mindset

Tools

Webflow

Google Analytics

Canva

Adobe Creative Cloud

Job description

Windmill Microlending empowers skilled immigrants and refugees to build careers in Canada while reducing poverty and labour shortages. We do this by offering affordable loans along with client success coaching, financial literacy training, and mentorship for newcomers who lack access to mainstream credit.

Since 2005, Windmill has provided over 15,000 loans to clients in healthcare, IT, financial services, law, engineering, and many other fields to triple their incomes as a result of returning to their trained fields. Windmill is a registered Canadian charity supported by donations and community bonds from the private sector and grants from the public sector.

At Windmill, you can make a meaningful impact on the lives of thousands of newcomers. Join a diverse, dynamic team at a leading Canadian not-for-profit where empowering our clients starts with creating an enjoyable workplace for our staff. Our commitment to a fulfilling environment is evident in our 85+% average employee engagement scores on our annual survey.

The role

The Bilingual Web & Digital Growth Specialist plays a key role in managing and optimizing Windmill’s website (English and French) while driving growth in our French-language marketing and conversions. We’re looking for an experienced marketer who brings both creativity and curiosity to understanding what resonates with Francophone and Quebec audiences.

As a self-starter, you take initiative and think beyond execution, connecting data and insights to identify what will drive the biggest impact. In this role, your work goes beyond metrics, you’ll help grow Windmill’s presence and reach in Quebec while empowering more skilled immigrants and refugees to restart their careers.

Key responsibilities

Website management and optimization (50%)

• Manage and continuously improve Windmill’s bilingual (EN/FR) website, including site structure, landing pages and content
• Design and build pages, structures, elements and flows in Webflow (no-code platform)
• Contribute to the website roadmap and identify opportunities to improve performance and growth
• Monitor and maintain site health, performance, uptime and security in collaboration with external vendors
• Optimize Core Web Vitals, page speed and overall user experience
• Manage integrations between Webflow, Freshsales and other systems
• Coordinate with internal teams and external partners on website projects and requests
• Ensure compliance with accessibility, privacy, security and regulatory standards

Advertising and creative support (25%)

• Develop and optimize landing pages for paid and organic campaigns
• Align landing page experience with campaign messaging to deliver high quality scores and page performance
• Execute SEO strategy and develop French-language SEO content to increase visibility and traffic
• Support creation of digital assets (e.g., images, ads, videos) using Canva and Adobe Creative Cloud
• Provide translation and develop French-language content across website and creatives

Conversion & growth optimization (25%)

• Build dashboards to track and report on website performance, conversion metrics and lead quality
• Analyze user behaviour (funnels, drop-offs, heatmaps) to identify conversion opportunities
• Plan, execute and evaluate A/B tests to improve engagement and lead generation
• Conduct regular audits using tools like Google PageSpeed Insights and Ahrefs
• Ensure accurate lead capture, tracking, routing and webform functionality across platforms
• Maintain analytics and tracking infrastructure (e.g., Google Analytics, tag managers) with external partners
• Collaborate with other teams to optimize the end-to-end French digital client journey

Experience and qualifications

• 4 to 7 years of experience in marketing and website management
• Experience developing and executing marketing tactics, with the ability to identify opportunities and gaps
• Hands-on experience with Webflow (preferred) or similar CMS platforms and CRM integrations (e.g., Freshsales or equivalent)
• Efficient with SEO, CRO, web analytics and A/B testing methodologies
• Experience using design tools such as Canva, Adobe Creative Cloud or similar
• Bilingual in English and French (written and professional working proficiency required)
• Experience in fintech, lending or other regulated industries is an asset

Core competencies

• Ability to manage marketing projects and campaigns across both traditional and digital channels
• Strong ownership and accountability; proactive and solutions-oriented
• Data-driven mindset with a focus on measurable growth and conversion
• Excellent writing and grammar skills in French and English
• High attention to detail, including compliance, accuracy, accessibility and user experience
• Familiarity with marketing automation, lifecycle journeys and tools such as Hotjar or Microsoft Clarity is an asset

Compensation and benefits

• Starting salary range $60,000-$70,000 annually, based on skills and experience required for the role
• Hybrid work solution with a minimum two (2) days in office, up to three (3) days from home in Montreal or Toronto.
• Three weeks’ vacation, plus a company-wide winter break
• Benefits plan – medical, dental, short & long-term disability, and life insurance
• Annual Wellness Budget to support personal well-being
• Access to Group RRSP with matching employer contributions
• Evolving DEI initiatives – our staff is representative of our client base

Additional note

• This posting is for a current vacancy

How to apply

Please submit, in confidence, your résumé, and cover letter. In your cover letter please share which websites you have worked on and include the URL. Applications without a cover letter will not be considered. Please include your salary expectations in your cover letter.

The preferred method of application is via email to [e-mail] (reference: Bilingual Web & Digital Growth Specialist). We thank all candidates in advance. However, we will only contact those selected for an interview.

Windmill Microlending is an equal opportunity employer. Adhering to Canada’s Human Rights Act, Windmill grants equal employment opportunity to all qualified persons without regard to race, creed, colour, gender identity or expression, disability, sexual orientation, family status, marital status, citizenship, ancestry, ethnic origin, age, or place of origin. We celebrate diversity and are committed to creating an inclusive environment for all employees.

As an active participant in the Federal Government’s 50-30 Challenge, we are committed to building a more diverse, inclusive, and vibrant economic future for Canadians by attaining gender parity and significant representation of underrepresented groups on our board and in senior management positions.

Information on Windmill Microlending - http://www.windmillmicrolending.org