Bilingual Inside Sales Representative

Bunzl Canada Inc.; Ottawa; On-site; CAD 69,000 - 83,000; Full time

Job summary

Bunzl Canada Inc. is seeking a dynamic Bilingual Inside Sales Representative to expand share-of-wallet within existing accounts and seek new opportunities. You will leverage consultative selling, data-driven insights, and strong CRM discipline to drive revenue and margin growth.

The role requires collaboration with marketing and product teams, a focus on brand strategy, and a disciplined approach to achieving sales targets through category expansion and execution of sales initiatives.

Qualifications

• Must be bilingual in English and French.
• Diploma or degree in Business, Marketing, a related field, or equivalent experience preferred.
• Minimum 2 years in an inside sales or account management role, preferably in a B2B environment.
• Experience in a distribution environment is an asset.

Responsibilities

• Identify and prioritize opportunities to drive share-of-wallet in existing accounts.
• Promote own-brand and national brand products to meet account penetration targets.
• Build long-term relationships with key decision-makers and stakeholders.
• Maintain accurate CRM records and report pipeline health and progress against goals.

Skills

Bilingual English/French

Account growth

CRM proficiency

Sales analytics

Education

Business/Marketing degree

Tools

CRM software

Job description

Job Category: Telesales & Customer Service

Requisition Number: INSID022703

• Posted : October 29, 2026
• Full-Time
• On-site

Locations

Showing 1 location

• Pay or shift range: $50 CAD to $60 CAD
  The salary range is based on a variety of factors, including experience, education, certifications and geographic location.

Description

We are seeking a dynamic and results-drivenBilingual Inside Sales Representativeto drive revenue and margin growth by expanding share-of-wallet within existing accounts andidentifyinghigh-potential new opportunities. The ideal candidate will excel in consultative selling,leveragingdata-driven insights to prioritize opportunities and execution ofwell-defined account penetration strategies. Key responsibilities include promoting own-brand and preferred national brand products, building long-term client relationships, and aligning sales plans with customer needs and industry trends.Therole requires strong collaboration with marketing and product teams, disciplined CRM management, and a proactive approach to achieving sales targets through category expansion anda high levelof execution againstsales initiatives.

Key Responsibilities

• Account Growth:Identifyand prioritize opportunities todrive share-of-wallet inexisting accountsthroughwell-definedaccount penetration plans. Leverage internal dataandinsights to prioritize opportunities based onkey target customer verticals andmaximum return on time invested.Allocated time to growth within existing accounts (80%) andacquisition ofnet newaccounts (20%).
• DriveBrandStrategy:Drive awareness, education, and adoption of our own brandand preferred national brandedproducts to meetaccountpenetrationtargets.Demonstratestrongunderstanding ofown-brandpositioning and articulatevalue to customers.
• Client Relationship Management:Build strong, long-term relationships with key decision-makers and stakeholders within accounts.Demonstrate commitment to consultative selling in service to client goals.Ensure customers are aware of all service access pointsandrecognize thebenefits associated withleveragingour online ordering platforms fortransactional ordering.
• Market and Customer Analysis:Conduct research to understand customer needs, preferences, and industry trends to position our products effectively.Develop operation knowledge of key customer verticals andleverageinsights to shape selling strategy,
• Sales Strategy Implementation:Develop and execute tailored sales plans to achieve revenue and margin goals.Execute and disposition targeted category,brandand marketingplays asidentifiedby the business.Consistently apply the Bunzl sales process andmethodologyand refine your selling approach
• Collaboration:Partner with marketing and product teams to align campaigns, promotions, and training efforts withsales objectives.
• Reporting and Metrics:Maintainaccuraterecords in CRM and provide regular updates on pipeline health and progress against goals.Consistently evaluate current business, salespipelineand business risks toensure andgaps to goal are mitigated.

Qualifications

• Must be bilingual in English and French
• Diploma or degree in Business, Marketing, a related field, or equivalent experience preferred.
• Minimum2 yearsin aninsidesales or account management role, preferably withinaB2Benvironment. Experience in a distributionenvironmentan asset.
• Ability to structure tasks, resources, and priorities efficiently to achievesales objectives.
• Maintaininga disciplined approach to sales activities, ensuring consistent follow-up and pipeline management.
• Demonstratingstrong organizational skills to handle multiple prospects and opportunities simultaneously.
• Proactivelyseekingand recognizingbusiness opportunities with high sales potential.
• Maintaininga positive,solutions-oriented mindset in the face of challenges, rejection, and setbacks.
• Managinghigh-pressure situations with composure, staying focused on long-termsales objectives.
• Demonstratingperseverance in prospecting and closing deals despite obstacles.

Performance Metrics

• Achieve monthly and quarterly sales targets for existing account growth.
• Increase penetration of own brand products within assigned accounts by a specified percentage.
• Maintain a high customer retention rate.
• Ensure timely and accurate CRM updates with key customer interactions and pipeline progress.

Bunzl Canada Inc. ( bunzlcanada.ca ) provides the food and retail packaging, cleaning and hygiene products and equipment, safety and industrial supplies which keep over 58,000 Canadian businesses running optimally, every day. We bring our customers the advantage of global sourcing, product innovation and national scale combined with responsive local service and deep category expertise. Bunzl Canada is a certifiedGreat Place to Work ® . We are committed to creating an inclusive, equitable and positive working environment for all employees so that they experience a strong sense of belonging, while developing individually and professionally.Bunzl Canada is an operating company of Bunzl plc (BNZL.L), a FTSE100 company listed on the London Stock Exchange. With 27,000 employees in over 30 countries, our global presence spans the Americas, Europe, Asia Pacific, and the UK and Ireland. At Bunzl, you’ll findUnlimited Potential… Your Career - - Our Future!

Bunzl Canada has a tradition of commitment to equal employment opportunity. It is our established policy to attract and retain the best qualified people without regard to race, colour, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.