Bilingual Director, Regional Segmentation & Value Proposition, IB (English/Spanish)

Scotiabank; Toronto; On-site; CAD 120,000 - 150,000; Full time

Job summary

A leading financial institution is seeking a Director of Segmentation & Value Proposition in Toronto. The role involves crafting data-driven strategies to enhance client relationships across various markets. Candidates should have over 8 years of experience in banking and a strong background in segmentation and value proposition design. The position requires fluency in English and Spanish along with the ability to influence strategic decisions.

Benefits

Flexible benefit programs

Inclusive and accessible work environment

Qualifications

• 8+ years of progressive experience in banking or financial services.
• 5+ years in segmentation, value proposition design, or strategic marketing roles.
• Full professional proficiency in both English and Spanish.

Responsibilities

• Design and implement a robust, data-driven segmentation framework.
• Lead the creation of segment-specific value propositions.
• Establish and monitor KPIs related to segment growth and profitability.

Skills

Financial services knowledge

Strategic alignment influence

Stakeholder management

Journey mapping

VoC programs

Education

Bachelor’s degree in economics or related fields

MBA preferred

Job description

Scotiabank’s International Banking division is a diverse and dynamic network that provides financial advice and solutions to more than 12 million retail, corporate, and commercial clients. With a presence in over 15 countries—including Mexico, Chile, Peru, Colombia, Brazil, Uruguay, and key markets across Central America and the Caribbean—our footprint offers unparalleled connectivity within the North American corridor.

Join a purpose-driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

As a strategic leader within Scotiabank’s International Commercial Banking, the Director, Segmentation & Value Proposition is responsible for designing and deploying differentiated, data‑driven segment strategies that unlock growth, deepen client relationships, and enhance commercial impact across geographies.

Reporting to the VP, Client Experience and Commercial Product, this role leads the development of needs‑based segmentation frameworks, segment‑specific value propositions, and go‑to‑market initiatives that align with the Bank’s strategic priorities—particularly the acceleration of Cash Management through initiatives like Cash‑in‑a‑Box and the Virtual Relationship Manager.

The Director will collaborate closely with Global Transaction Banking (GTB), regional leaders, product teams, marketing, and analytics to ensure that each segment is served with tailored solutions, compelling value stories, and scalable coverage models.

What You’ll Do

• Segmentation Strategy: Design and implement a robust, data‑driven segmentation framework for International Commercial Banking, anchored in client needs, behaviors, and growth potential.
• Value Proposition Development: Lead the creation and refinement of segment‑specific value propositions, ensuring alignment with business strategy, product capabilities, and local market dynamics.
• Cash Management–Led Go-to-Market: Partner with GTB to develop and deploy Cash‑in‑a‑Box and other cash‑management‑led solutions tailored to each segment’s operational and financial needs.
• Virtual RM Deployment: Define and support the rollout of Virtual RM coverage models, ensuring scalable, cost‑effective service delivery for lower‑touch segments while maintaining personalization and advisory quality.
• Performance Measurement: Establish and monitor KPIs related to segment growth, product penetration, client retention, and profitability. Report progress to senior leadership and adjust strategies as needed.
• Segment Intelligence & Analytics: Leverage internal and external data to generate actionable insights on segment performance, client needs, and competitive positioning. Use these insights to inform strategy and prioritize initiatives.
• Cross‑Functional Collaboration: Work closely with Product, Marketing, Digital, Finance, and Regional Commercial Banking teams to align go‑to‑market strategies and ensure consistent execution across geographies.
• Competitive Benchmarking: Conduct ongoing market analysis to identify trends, gaps, and opportunities in segment strategy and value proposition design.
• Brand Alignment: Ensure consistency between Scotiabank’s brand promise and the actual value proposition across segments and geographies.
• Governance & Risk: Ensure all initiatives comply with regulatory standards and internal policies (e.g., KYC, AML), safeguarding the Bank’s reputation.

What You’ll Bring

• Bachelor’s degree in economics, engineering, or related fields; MBA preferred.
• 8+ years of progressive experience in banking or financial services.
• 5+ years in segmentation, value proposition design, or strategic marketing roles.
• Proven ability to influence senior stakeholders and drive strategic alignment.
• Deep understanding of Commercial Banking client needs.
• Strong experience with journey mapping, VoC programs, and experience transformation.
• Experience managing and mentoring high‑performing teams.
• Full professional proficiency in both English and Spanish.

Work Arrangement

• Standard office‑based environment.
• Frequent collaboration across time zones and geographies.
• Non‑standard hours are common due to international scope.

If your experience is closely related but doesn’t align perfectly with every qualification, we encourage you to apply—you might be the right candidate for this or other roles at Scotiabank!

What's in it for you?

Scotiabank wants you to bring your best self to work—and life, every day. With a focus on holistic well‑being, our many flexible benefit programs are designed to help support your unique family, financial, physical, mental, and social health needs.

Location: Canada – Ontario – Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL interpreter, or assistive technology) during the recruitment and selection process, please let our recruitment team know.

Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.