B2B PR & Communications Specialist

Octopus HR; Ottawa; Remote; CAD 80,000 - 100,000; Full time

Job summary

A remote-first marketing agency is seeking a B2B PR & Media Relations Specialist to elevate client voices and craft meaningful narratives. This role involves driving media strategy and managing client communication. Ideal candidates have 4–7 years of experience in PR and media relations, excellent writing skills, and the ability to secure placements in top-tier media outlets. Join a collaborative team with flexibility and competitive benefits.

Benefits

Flexibility & Autonomy

Continuous Learning

100% employer-paid benefits

Qualifications

• 4–7 years of PR, media relations, or communications experience, preferably in B2B or agency settings.
• Proven success securing earned media in trade and business publications.
• Familiarity with media tools such as Cision and Muck Rack.

Responsibilities

• Lead end-to-end PR planning for 4–7 B2B clients.
• Write press releases, pitches, and bylined articles.
• Secure placements in trade publications and business outlets.
• Guide clients through sensitive situations with clear communications.

Skills

Media relations

Excellent writing skills

Relationship building

Crisis management

Education

Bachelor’s degree in Communications, Marketing, Journalism

Tools

Cision

Muck Rack

HARO

Job description

B2B PR & Media Relations Specialist

Location: Remote (Canada)

About the Company

We at Octopus HR are recruiting on behalf of Acclivity, a remote-first B2B marketing agency passionate about growth, its clients’, its employees’, and its own. Acclivity partners with forward-thinking, tech‑savvy organisations reshaping industries such as advanced manufacturing, clean energy, IT infrastructure, and enterprise software. The team thrives at the intersection of storytelling, strategy, and measurable impact.

Acclivity is now seeking a PR professional to help elevate client voices, craft meaningful narratives, and secure placements in top‑tier media outlets.

What the Role Involves

• Drive Media Strategy: Lead end‑to‑end PR planning for 4–7 B2B clients, from positioning to outreach to measurement.
• Craft & Place Stories: Write press releases, pitches, and bylined articles that make complex technical concepts accessible and compelling.
• Build Relationships: Develop and maintain media, analyst, and influencer relationships across industries like manufacturing, cybersecurity, clean energy, and emerging tech.
• Earned Media Wins: Secure placements in trade publications, business outlets, podcasts, and niche communities to enhance credibility and visibility.
• Support Funding & Milestone PR: Lead PR strategy for funding announcements, product launches, executive appointments, and major partnerships.
• Executive Positioning: Collaborate with client executives on thought leadership content, including op‑eds, speaking opportunities, and awards submissions.
• Integrate with ABM & Content: Align PR activities with ABM campaigns, content marketing, and social activation to maximize amplification and lead generation.
• Crisis & Reputation Management: Guide clients through sensitive situations with clear, confident communications that protect brand trust.
• Measure & Optimize: Report on media coverage, share of voice, and ROI, refining strategies for stronger results.
• Stay Ahead: Monitor trends in media, analyst relations, AI‑driven discoverability, link building, and digital PR.

What the Candidate Will Bring

• 4–7 years of PR, media relations, or communications experience, preferably in B2B or agency settings.
• Proven success securing earned media in trade and business publications.
• Excellent writing skills, with the ability to translate technical topics into engaging stories.
• Strong pitching and relationship‑building skills with journalists, editors, and influencers.
• Familiarity with media tools such as Cision, Muck Rack, HARO, Source Bottle, Qwoted, or equivalents.
• Experience aligning PR with content, ABM, and social campaigns.
• Confident client‑facing communicator who can present strategies and manage executive relationships.
• Organized and proactive, capable of managing multiple accounts simultaneously.
• Bachelor’s degree in Communications, Marketing, Journalism, or equivalent experience.

Why the Role is Attractive

• Flexibility & Autonomy: Work from anywhere in Canada with a schedule that fits your lifestyle.
• Continuous Learning: Dedicated budget and time for professional development to stay ahead in PR.
• Competitive Benefits: 100% employer‑paid benefits.
• Innovative Work: Partner with companies shaping the future of manufacturing, technology, and energy.
• Collaborative Team: Join a team that celebrates wins, shares knowledge, and fosters professional growth.