B2B Growth Marketing Lead - Demand & Analytics

Boast AI; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology firm in Toronto is seeking a Performance Marketing Specialist to drive lead generation and optimize marketing strategies in the B2B tech space. The ideal candidate will have 3-5 years of experience and proficiency with platforms like Salesforce and GA4. Responsibilities include designing omnichannel campaigns and collaborating with cross-functional teams to achieve measurable business growth.

Qualifications

• 3-5 years in demand generation/performance marketing, ideally in B2B tech.
• Proficiency with Salesforce tools and GA4.
• Strong data analysis and optimization mindset.

Responsibilities

• Design and implement strategies for lead generation.
• Manage content and email marketing to nurture leads.
• Plan and optimize paid media campaigns.

Skills

Demand generation

Paid media

Email marketing

Analytics

Communication

Tools

Salesforce Account Engagement (Pardot)

Salesforce CRM

GA4

Looker Studio

Job description

A leading technology firm in Toronto is seeking a Performance Marketing Specialist to drive lead generation and optimize marketing strategies in the B2B tech space. The ideal candidate will have 3-5 years of experience and proficiency with platforms like Salesforce and GA4. Responsibilities include designing omnichannel campaigns and collaborating with cross-functional teams to achieve measurable business growth.