AVP, Enterprise Digital Experience Enablement

Manulife Insurance Malaysia; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading global financial services company is seeking an Assistant Vice President for Enterprise Digital Experience Enablement in Toronto. This pivotal role involves driving the multi-year transformation of digital ecosystems by implementing AEM Cloud and DAM platforms. The ideal candidate should have over 10 years of experience in digital platform leadership, strong AEM expertise, and a proven track record in managing large-scale transformations across global organizations. The company fosters a diverse and inclusive environment, empowering employees to grow their careers.

Benefits

Flexible work environment

Career growth opportunities

Supportive team culture

Qualifications

• 10+ years in digital platform leadership, including enterprise CMS / DAM implementation and cloud migrations.
• Proven success managing large-scale platform transformations in global organizations.
• Exceptional collaboration, influence and communication skills to drive alignment across diverse stakeholders.

Responsibilities

• Lead the strategy of a global AEM Cloud and enterprise DAM platform.
• Guide procurement, setup, and monitoring of AEM Cloud and DAM environments.
• Partner with technology to define and implement interoperability standards.

Skills

Digital platform leadership

AEM Cloud expertise

Content governance

SEO understanding

Cloud migration experience

Change management

Collaboration skills

Education

Bachelor’s degree in Digital Marketing, Computer Science, or related discipline

MBA or master’s degree

Tools

Adobe Experience Manager (AEM)

Adobe Experience Cloud

Analytics tools (e.g., Coveo)

Job description

Overview

We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP), Enterprise Digital Experience Enablement, a pivotal role in Manulife’s multi‑year transformation to unify and modernize its digital ecosystem across Canada, the U.S., Asia, and Global Wealth & Asset Management. This AVP will drive the enterprise‑wide content and experience platform strategy, focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent, scalable, and personalized digital experiences.

Position Responsibilities

• Lead the strategy of a global instance of AEM Cloud CMS and enterprise DAM platform that supports multilingual, multi‑brand, and market‑specific content needs.
• Guide procurement, setup, configuration, permissions, provisioning, and monitoring of AEM Cloud and DAM environments.
• Partner with Technology to leverage and govern cloud‑native platform capabilities – including AI‑powered authoring, automated tagging, performance monitoring, headless content delivery, and scalable workflows – to drive authoring efficiency, content reuse, and time‑to‑market improvements.
• Partner with Technology to define and implement interoperability standards and integration patterns to support common enterprise capabilities – such as search (e.g. "Coveo"), IP detection, consent management (e.g. "OneTrust"), and universal cookie frameworks – ensuring secure, compliant, and consistent digital experiences across all markets and segments.
• Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the experience delivery process —from co‑authoring with GenAI to templated design extensions and SEO optimisation.
• Partner with the Global Design System team to ensure platform components, templates, and tools drive brand consistency, authoring efficiency, and accessibility compliance.
• Partner with Global Digital Marking to define platform best practices in SEO, IA, content structure, DAM usage, tagging, and automated performance testing.
• Partner with Global Digital Marketing and Technology to integrate AEM Cloud and DAM into the broader Adobe Experience Cloud stack (AA, AJO, Creative Cloud), as well as common enterprise capabilities.
• Ensure seamless data flows across systems to enable analytics, personalisation, experimentation, and consent management.
• Collaborate with Global Marketing Strategy, FP&A, Global Digital Marketing and Segment Marketing & Technology teams to define, quantify, and track the expected and realised business benefits of platform adoption – including cost saving and operational efficiencies.
• Partner with Global Digital Marketing, Brand and Segment teams to establish a global governance model for platform and DAM use, including access controls, prioritisation frameworks, usage policies, funding models, and decision rights.
• Define and deliver global KPIs, common reporting dashboards (e.g. "traffic, operational health, usage"), and performance insights that inform continuous improvement.
• Build and lead a cross‑functional team comprising internal staff, global partners, system integrators, and CMS / DAM experts.
• Champion platform adoption through structured change management, training, communication, and onboarding programmes.
• Define a roadmap for increasing platform maturity, including identification of repeatable tasks, reusable assets, and shared services across markets.
• Lead the planning, sequencing, and execution of the enterprise‑wide site migration strategy, enabling teams to redesign and rebuild experiences on AEM Cloud with minimal disruption.
• Drive measurable outcomes by maximising reuse, minimising technical debt, and ensuring platform sophistication is fully leveraged – across both headful and headless delivery models.
• Identify, integrate, and govern use of GenAI agents to streamline co‑authoring, tagging, metadata enrichment, and other automation opportunities.
• Continuously assess AI opportunities to reduce manual effort, accelerate time to market, and improve content performance.

Qualifications

• 10+ years in digital platform leadership, including enterprise CMS / DAM implementation and cloud migrations.
• Deep expertise in AEM Cloud, headful and headless architecture, and experience platform modernisation.
• Bachelor’s degree in Digital Marketing, Computer Science, or related discipline; MBA or master’s degree preferred.
• Proven success managing large‑scale platform transformations in global, matrixed organisations.
• Experience driving adoption of complex platforms through structured change management, training and business enablement.
• Strong understanding of digital experience, design systems, content governance, content architecture, tagging, SEO, and accessibility (WCAG).
• Familiarity with Adobe Experience Cloud (AEM, Assets, Analytics, AJO) and integration of compliance, personalisation and search tools (e.g., "Coveo", "OneTrust").
• Exceptional collaboration, influence and communication skills – able to drive alignment and action across diverse stakeholders and geographies.

Benefits & Rewards

We’ll empower you to learn and grow the career you want. We’ll recognise and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see.

About Manuvie & John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez‑vous à l’adresse … Manuvie est un employeur qui souscrit au principe d’égalité d’accès à l’emploi. Chez Manulife / John Hancock nous valorisons notre diversité, nous nous efforçons d’attirer, de perfectionner et de maintenir une main d’œuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes.

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