Associate Vice President, Marketing Operations

Geotab; Toronto, Southwestern Ontario, Oakville; Hybrid; CAD 130,000 - 160,000; Full time

Job summary

A leading technology firm in Toronto is seeking an Associate Vice President of Marketing Operations. This role involves defining marketing strategies, overseeing technology frameworks, and ensuring data-driven decision making. Ideal candidates will have over 10 years of experience in marketing operations and a strong understanding of marketing technologies. The position offers a hybrid work environment and attractive benefits, aiming to innovate within a dynamic team dedicated to operational excellence.

Benefits

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

Qualifications

• Experience leading a global marketing operations function or team.
• Understanding of the lead management process and buyer journey.
• Experience with AI tools and best practices.

Responsibilities

• Oversee the operational framework and technology roadmap.
• Lead marketing planning processes to achieve objectives.
• Administer the marketing budget and track ROI.

Skills

Analytical skills

Project management

Leadership

Marketing technology understanding

Education

10+ years of experience in marketing operations

8+ years of leadership experience

Tools

Salesforce

Salesforce Marketing Cloud

Marketo

PowerBI

Google Big Query

Job description

Associate Vice President, Marketing Operations

Who we are:

Geotab® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblog and follow us @InsideGeotab onInstagram . Join ourtalent network to learn more about job opportunities and company news.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President of Marketing Operations who will act as a critical member of the marketing leadership team and the architect of the entire marketing engine. This role is responsible for defining the Marketing Operations vision and strategy that transforms operational data into intelligent, revenue‑driving decisions, while incubating and developing our core employment of AI and automation opportunities. The AVP’s central mission is to guide strategic investment decisions, establish performance benchmarks, and set the tone for the organization’s next phase of growth by delivering timely data and actionable insights. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As the Associate Vice President of Marketing Operations, your key area of responsibility will be overseeing the entire operational framework, including the technology roadmap, MarTech stack governance, and the design and optimization of revenue funnels. You will be responsible for ensuring data is tracked properly, reports are accurate, and raw data is translated into applied insights that inform senior marketing management. You will need to work closely with Finance, Sales Operations, Sales, and Global Marketing functions to maximize revenue efficiency, manage initiative costs, and ensure all strategic recommendations are reliably data-informed.

To be successful in this role you will be a strategic operator who approaches organizational effectiveness with deep passion for process and analytics, and acts as a proven operational architect who has successfully built complex frameworks from the ground up. In addition, the successful candidate will have strong analytical and project management skills with an ability to monitor financial performance trends against operational data to manage marketing efficiency and drive cost‑benefit analysis. You will also be able to manage the team aspect of Marketing—keeping the team attuned to feedback loops and rowing in the same direction.

How you'll make an impact:

• Lead the monthly, quarterly, and yearly marketing planning processes and cycle to ensure we are driving towards our objectives.
• Build and scale core tools, systems, and processes with an AI‑first mindset, developing best practices across teams to share new ways of working with AI.
• Administer the marketing budget, lead forecasting, and ensure marketing costs and ROI are tracked consistently and accurately.
• Establish marketing reporting and dashboards for daily visual management and executive insights, comparing actual performance versus KPAs and revenue goals.
• Develop and own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and utilized.
• Create, implement, monitor, and enforce global lead management and marketing processes with service‑level agreements.
• Own the strategy and implementation of first‑touch and multi‑touch attribution designed for an account‑based marketing approach.
• Improve the data quality within Salesforce and marketing systems, maintaining database health and compliance with global data privacy regulations (GDPR, CASL, CCPA, etc.).
• Manage and maintain the lead and account scoring model to ensure marketing is delivering sales‑ready leads to channel partners and sales.
• Engage in the development of the team by coaching, providing feedback, and identifying areas of growth and training opportunities.

What you'll bring to the role:

• 10+ years of experience specifically leading a global marketing operations function or team.
• 8+ years of required leadership and management experience.
• Experience working with CRM, marketing automation, and BI tools such as Salesforce, Salesforce Marketing Cloud, Marketo, Pardot, PowerBI and/or Google Big Query.
• Strong understanding of the lead management process and buyer journey.
• Experience working in a channel‑based sales organization.
• Experience with database and segmentation management including Accounts, Contacts, and Leads.
• Strong understanding of current marketing technologies available in the market to improve conversion and efficiency, and leverage AI.
• Strong analytical skills with metrics focused and results‑oriented approach.
• Deep expertise in scaling AI best practices and building tooling across complex systems.
• Strong analytical skills with a metrics‑focused approach and a “can‑do” attitude in fast‑paced environments.
• Recent experience with ABM and multi‑touch attribution measurement processes and tools are a plus.
• Recent experience in employing AI tools and expanding best practises, both within and across systems.
• Experience with change management.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full‑time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in‑person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

Apply for this job

Join our careers portal to submit your application online.