Associate Seller (6 Month Paternity-leave Contract)

Varicent; Toronto; On-site; CAD 64,800 - 85,000; Full time

Job summary

Varicent is hiring a Business Development Representative in Toronto to drive outbound sales efforts into enterprise accounts. This role focuses on creating demand through cold outreach and collaboration with Account Executives.

The ideal candidate has 1–2 years of experience targeting Fortune 500 accounts and should be proficient in Salesforce. The expected salary range is $64,800−$85,000 CAD.

Qualifications

• 1–2 years of experience in a BDR/SDR or SaaS sales role focused on outbound efforts.
• Strong success in achieving outbound activity and meeting-booking KPIs.
• Ability to engage C-level executives in sales conversations.

Responsibilities

• Own outbound prospecting efforts into large enterprise organizations.
• Engage senior decision-makers to solve complex Sales Performance challenges.
• Research accounts to identify business pains and strategic initiatives.

Skills

Outbound sales experience

Salesforce proficiency

Communication skills

Resilience

Analytical mindset

Adaptability to feedback

Tools

Salesforce

Salesloft

LinkedIn Sales Navigator

Job description

Varicent is seeking a high‑performing, outbound‑driven Business Development Representative to join our NA team, focused on enterprise prospecting and net‑new pipeline creation.

As a BDR at Varicent, your primary mission is to create demand. You will own outbound prospecting into targeted enterprise accounts, leveraging a multi‑channel approach across phone, email, social selling, and AI‑enabled insights. You’ll partner closely with Account Executives and Marketing to build pipeline and set the foundation for long‑term revenue growth.

What You’ll Do

• Own outbound prospecting efforts into large enterprise organizations, generating net‑new pipeline through cold calls, cold emails, and social outreach.
• Engage C‑level executives and senior decision‑makers in conversations centered on solving complex Sales Performance Management challenges.
• Identify and prioritize high‑value target accounts within your territory using data, intent signals, and AI‑driven tools.
• Research accounts deeply to uncover business pains, organizational structure, buying committees, and strategic initiatives.
• Execute highly personalized, multi‑touch outbound sequences that align Varicent’s value proposition to each prospect’s priorities.
• Conduct discovery and qualification conversations, identifying pain, urgency, stakeholders, and next steps.
• Qualify opportunities using frameworks such as MEDDICC, ensuring strong alignment before passing to Account Executives.
• Collaborate closely with AEs to refine targeting strategies, messaging, and account plans.
• Maintain accurate, detailed records in Salesforce and engagement platforms (e.g., Salesloft).
• Continuously analyze performance metrics (connect rates, response rates, meetings booked) and iterate on outbound tactics.
• Contribute ideas to improve outbound campaigns, messaging, and prospecting processes.

What You’ll Bring

• 1–2 years of experience in a BDR/SDR or SaaS sales role with a strong outbound focus, ideally targeting enterprise or Fortune 500 accounts.
• Proficiency with Salesforce and video conferencing tools like Zoom.
• Demonstrated success in meeting or exceeding outbound activity and meeting‑booking KPIs.
• Confidence and resilience when cold‑calling and engaging senior‑level stakeholders.
• Strong written and verbal communication skills with the ability to personalize messaging at scale.
• Experience using sales tools such as Salesforce, Salesloft, LinkedIn Sales Navigator and a curiosity for AI‑enabled prospecting tools.
• A proactive, self‑starting mindset with a strong desire to learn about Sales Performance Management, Incentive Compensation and Sales Planning.
• Ability to work in a fast‑paced, metrics‑driven, and collaborative environment.
• Comfort adapting strategies quickly based on data and feedback.

Bonus Qualifications

• Exposure to MEDDICC or similar sales qualification frameworks.
• Proven success partnering with marketing on outbound campaigns and account‑based initiatives.
• Previous experience prospecting into complex, multi‑stakeholder enterprise environments.

Short Term (1‑3 Months)

• Learn Varicent products, value propositions, and the insurance vertical.
• Master prospecting tools (Salesforce, Salesloft, LinkedIn, AI).

Medium Term (4‑6 Months)

• Consistently generate qualified opportunities.
• Research accounts, map stakeholders, and identify business pains.
• Refine outreach using performance metrics and AE/marketing feedback.

Long Term (7 + Months)

• Influence pipeline strategy and optimize prospecting processes.
• Share best practices with the team.
• Deliver measurable impact on pipeline and revenue growth.

The expected base salary range for this role is $64,800 − $85,000 CAD, and individuals may be eligible to participate in our variable compensation program. Final compensation may vary based on experience, skills, designations, and market conditions.

Varicent is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email [e-mail]. Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact.