Associate, Marketing Client Strategy

CIBC; Toronto; On-site; CAD 76,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Incentive pay

Benefits program

Employee share purchase plan

Job summary

CIBC seeks an Associate, Marketing Client Strategy within the Capital Markets team in Toronto. You will assist with production of marketing assets and support marketing programs, working closely with the Wealth Solutions team to enhance the brand and client experience.

This on-site, full-time role requires 5+ years in digital marketing or marketing strategy, with proficiency in Excel, Braze, Google Analytics, and marketing platforms.

Qualifications

• 5+ years experience in a Digital Marketing or Marketing Strategy role.
• Experience executing marketing campaigns and bringing concepts to life.
• Experience in financial services marketing is a strong asset.
• Proficiency with analytical and marketing platforms including Excel, Braze, GA, Google Ads, LinkedIn.

Responsibilities

• Marketing Strategy – define and own product marketing plans for Wealth Solutions, incl. content production and distribution (brochures, newsletters).Direct marketing programs including email, social media, digital advertising (SEM).
• Marketing Reporting & Analytics – monthly/quarterly/year-end reports; website traffic, email campaigns, ad hoc analytics; competitive insights.
• Continuous Improvement – streamline processes to increase efficiency and reduce errors.

Skills

Marketing strategy

Digital marketing

Campaign execution

Analytical thinking

Attention to detail

Education

Bachelor's degree in Marketing or Communications

Tools

Excel

Braze

Google Analytics

Google Ads

LinkedIn

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

As a member of the Client Strategy team in Capital Markets, the Associate, Marketing Client Strategy will work with the team to assist with the production of various marketing assets and assist with the execution of various marketing programs, working very closely with the Wealth Solutions team. This is a dynamic and fast-paced environment that provides extensive exposure to the Capital Markets business. You have demonstrated ability in bringing creative concepts to fruition with strong attention to detail. The Associate, Marketing Client Strategy is focused on producing high quality work to help enhance CIBC Capital Market’s brand and client experience.

At CIBC we enable the work environment most optimal for you to thrive in your role. To successfully perform the work, you’ll be on-site full-time.

The expected annualized base salary range for this role is $75,870 to $100,000.

The base salary is determined by a variety of factors, including the candidate’s skills, experience, and job-related knowledge, as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development, enabling progression within the salary range as team members advance in their roles.

In addition to base pay, compensation for this role includes participation in an annual discretionary incentive or bonus program.

We are committed to providing fair, equitable, and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process.

How You’ll Succeed

• Marketing Strategy – Help to define and own the product marketing plans for the Wealth Solutions business. This will include the strategic planning and execution of the tactics within the plan to support the ongoing growth of our Wealth Solutions products, including Canadian Depositary Receipts (CDRs) and Structured Notes. This includes support for the development of marketing content, the production and distribution of that content: marketing collateral (brochures, monthly newsletters, etc.), digital content on the website, enhancements to achieving optimal SEO and AI related search. Planning for and the execution of direct marketing programs including email marketing (leveraging a marketing platform, i.e. braze), social media marketing, digital advertising, including SEM, etc.
• Marketing Reporting & Analytics – Production of monthly, quarterly and year-end reporting for marketing, related activities (website traffic, email campaigns, etc.) and ad hoc analytics requests. Competitive intelligence gathering, providing reporting on competitive activity and relevant insights.
• Continuous Improvement – Supporting the activities that help the team run better and more efficiently. Propose and implement recommendations to streamline processes, in order to increase efficiency and reduce potential for errors.

Who You Are

• You can demonstrate experience. 5 years+ experience in a Digital Marketing or Marketing Strategy role. You have demonstrated experience in executing marketing campaigns and seeing creative concepts come to life. You have the ability to manage the development of a broader range of marketing assets and experience in financial services marketing. Proficiency with various analytical and marketing platforms including Excel, braze, Google Analytics, Google Adword, LinkedIn, etc. Strong knowledge and/or experience working in the investment products and services and capital markets is a strong asset.
• You have a degree. In Marketing, Communications, and/or related field.
• You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.
• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making. You focus on accuracy and know that attention to detail is critical to success.
• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.
• You’re goal oriented. You’re motivated by accomplishing your goals and delivering your best to make a difference. You have the ability to manage large number of initiatives with many different stakeholders to ensure timelines are adhered to and outputs are of excellent quality.
• You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]
• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St., 9th

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business Effectiveness, Capital Markets, Client Onboarding, Client Service, Customer Experience (CX), Detail-Oriented, Internal Auditing, Strategic Initiative, Teamwork