Associate Manager, Journey Operations

Canadian Tire; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian retailer seeks a Digital Marketing Specialist to enhance DTC strategies through collaboration and innovation. The ideal candidate will have over 3 years of digital channel marketing experience, expertise in email and SMS, and a strong ability to manage complex projects. Join us to make a positive impact in Canada while enjoying competitive salaries and comprehensive benefits.

Benefits

Competitive salary

Store discounts

Mental health benefits up to $5,000

Retirement and savings programs

Qualifications

• 3+ years of experience in digital channel marketing.
• Experience with deployment and development of email and SMS.
• Ability to manage multiple complex projects to achieve business objectives.

Responsibilities

• Collaborate with Marketing and Digital teams to develop DTC journey strategy.
• Manage and maintain push, SMS & email marketing calendars.
• Provide analysis and reporting on campaign results.

Skills

Digital channel marketing experience

Email marketing

SMS deployment

Customer lifecycle management

Project management

Tools

Adobe AJO

SFMC

Braze

Job description

What you will do:

• Collaborate with Marketing, Loyalty, and Digital teams to develop our DTC journey strategy through segmentation, message prioritization, and content personalization

• Assist in defining our technology roadmap to support delivery and execution of digital journeys

• Evangelize and educate internal partners on journey & channel capabilities to support their KPIs

• Manage and maintain our push, SMS & email marketing calendars in collaboration with internal stakeholders

• Create strategies to improve DTC engagement rates through automation and personalization

• Act as the air traffic controller for digital customer communications, ensuring performance while managing frequency and message & audience overlap

• Provide analysis and reporting on campaign results and recommendations for future improvements

• Proactively report on digital marketing trends to provide innovative channel recommendations

What you’ve done

• 3 + years digital channel marketing experience

• Experience with email, mobile, SMS deployment and development

• Experience with digital marketing platforms (Adobe AJO, SFMC, Braze, etc)

• Experience with customer lifecycle management

• Ability to manage multiple complex projects at once to accomplish business objectives

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.