Associate Director, Recruitment Marketing

Western University; London; On-site; CAD 76,000 - 109,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

Western University is seeking an Associate Director of Recruitment Marketing to lead strategic planning and execution of integrated recruitment marketing initiatives aimed at Canada and international markets.

You will oversee multi-channel campaigns, optimize lead generation, and manage major prospective student experiences, including web projects and marketing assets, aligned with Western’s brand and priorities.

Qualifications

• Degree in marketing, communications, PR, or related discipline.
• Several years of progressive marketing experience in a complex organization.
• Experience leading integrated campaigns across channels.
• Strong collaboration and stakeholder management skills.
• Experience with external agencies and vendors.

Responsibilities

• Lead strategic planning and execution of integrated recruitment marketing initiatives.
• Oversee multi-channel campaigns (paid, owned, earned, social) and lead generation.
• Manage web development projects, viewbooks, and other marketing assets.
• Collaborate with Registrar's Office and faculties to optimize candidate journey.
• Monitor performance with dashboards and analytics to optimize ROI.

Skills

Strategic marketing leadership

Campaign planning

Digital & social media

Analytics & reporting

Education

Marketing/communications/PR degree

Tools

Analytics platforms

Job description

The base salary will be $76,490 - $109,190 per annum. Starting salary will be aligned with the successful candidate’s experience, skills, and demonstrated qualifications.

Please note, this is an 18-month temporary full-time contract opportunity. This contract includes a comprehensive benefits package.

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" – an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

The Western Communications team provides strategic advice to university senior leadership, faculty, staff and teams of internal and external communications staff across Western in order to build the university’s brand on a local, national and global scale.

Responsibilities

The Associate Director, Recruitment Marketing is responsible for leading the strategic planning and execution of integrated recruitment marketing initiatives that position Western University as a top choice for prospective students in Canada and around the world. This role develops and implements comprehensive marketing strategies to build brand awareness, drive consideration, and support undergraduate enrolment goals across domestic and key international markets.

The role will oversee the development and execution of multi-channel campaigns, including paid, owned, earned, and social media, while optimizing lead generation and nurturing programs across the recruitment funnel. The Associate Director will lead major prospective student experience initiatives, including web development projects, viewbooks, and other high-impact marketing assets, ensuring consistency with Western’s brand and alignment with strategic priorities.

Working in close partnership with the Office of the Registrar, and collaboratively with faculties across the institution, the Associate Director will leverage data, audience insights, and market research to inform strategy, enhance the prospective student journey, and identify new opportunities to engage high-potential audiences. The role will also manage external agency and vendor relationships, oversee global marketing initiatives, guide social media strategy, and monitor performance through dashboards and analytics to ensure continuous optimization and return on investment.

Qualifications

The ideal candidate will have a degree in marketing, communications, public relations, or a related discipline, along with several years of progressive experience in marketing, including leadership experience in developing and executing integrated campaigns in a complex, matrixed environment.

They are a strategic and results-driven marketing leader with strong experience in campaign planning, digital and social media, and audience engagement. They bring a deep understanding of recruitment marketing or consumer marketing principles, with the ability to translate insights and data into effective strategies that drive awareness and conversion.

They are highly collaborative and skilled at building relationships across diverse stakeholder groups, with excellent communication and influencing skills. The ideal candidate has experience managing external agencies and vendors, leading large-scale marketing projects, and working with analytics and reporting tools to measure performance and optimize outcomes.

The successful candidate is organized, adaptable, and able to manage multiple priorities and deadlines while maintaining a high standard of quality. Experience in post-secondary recruitment, international marketing, or working within a large, complex organization is considered an asset.

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone [phone].

Please Note:

This position is an existing vacancy. This position is fully in-person, on-site. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.