Associate Director, Pricing Strategy

EY; Vancouver; Hybrid; CAD 140,000 - 190,000; Full time

Benefits offered by this job

Discretionary bonus

Medical coverage

Dental coverage

Pension plan

Generous vacation policy

Personal days

Job summary

EY Canada seeks a Commercial Excellence Lead to elevate pricing and go-to-market performance across Canada’s strategic pursuits. You will shape pricing strategies, consolidate market signals, and coach pursuit teams to articulate EY’s differentiated value in an AI-enabled, fast-moving environment.

In this Senior leadership role, you’ll partner with service lines and industry teams to drive value-based pricing, leverage data-driven insights, and create pricing tools that scale across the firm.

Qualifications

• 8–12 years of experience in professional services, consulting, or strategic sales.
• Experience in go-to-market, pricing and sales.
• Strong analytical, financial analysis and forecasting skills.
• Excellent communication and negotiation abilities.

Responsibilities

• Shape and evolve pricing capabilities across Canada.
• Establish EY Canada’s pricing strategy for big deals and strategic pursuits.
• Collaborate with deal coaches and act as a pricing advisor.
• Guide teams in pricing decisions while protecting margins and demonstrating value.
• Partner with service lines to standardize pricing models and GTM narratives.
• Shape go-to-market strategy and differentiating value propositions.
• Enhance pursuit performance with data-driven insights and deal economics.
• Coach teams and align with EY transformation and GTM priorities.
• Create pricing insights tools for firm-wide use.
• Become expert in pricing tools and train others.
• Develop a network across Super Regions to improve pricing practices.

Skills

Analytical thinking

Financial analysis

Forecasting

Strategic thinking

Communication

Negotiation

Job description

At EY, we’re all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.

The Opportunity

The Commercial Excellence Lead plays a pivotal role in elevating EY’s commercial performance across Canada’s most strategic and high‑value pursuits. With AI as a catalyst in how professional services are delivered and priced, it is important to continue to evolve the systems that support the firm in understanding market signals and adapting our support across all service lines. This role is part of the Strategic Deals Team, working closely with service lines, account teams, engagement leaders, industry & sector groups to consolidate market signals, shape pricing strategies, guide pursuit teams through commercial decision making, and coach teams to articulate EY Canada’s differentiated value in an increasingly AI‑first marketplace. This highly visible leadership role requires strong commercial acumen, strategic thinking, and the ability to influence complex internal and external stakeholders.

Your Key Responsibilities

• Shape and support the evolution of our pricing capabilities in Canada, from consolidating market insights to supporting pricing strategies and change management across our practices and teams.
• Help establish EY Canada’s pricing strategy for big deals and strategic pursuits, driving value‑based pricing aligned with AI‑enabled delivery, technology investment and evolving delivery model.
• Collaborate with deal coaches and act as a pricing advisor in shaping commercial narratives.
• Guide account, engagement, and pursuit teams in pricing decisions, ensuring clarity between known and unknown AI‑related efficiencies and protecting margins while demonstrating value to clients.
• Partner with all service lines and Clients & Industries teams to bring consistency to pricing models, commercial structures, negotiation strategies, and GTM narratives.
• Partner with account, engagement, industry, sector leaders and teams to shape go‑to‑market strategy and articulate differentiated value propositions.
• Enhance pursuit performance using data‑driven insights, deal economics, and financial analysis to inform commercial decisions.
• Foster commercial excellence across teams through coaching, collaboration with Global and Super Region Sales and Commercial Excellence teams and alignment with EY’s transformation and GTM priorities.
• Create pricing insights tools that can be leveraged across the firm.
• Become an expert in all existing pricing tools (regionally and globally).
• Train additional resources in pricing best practices, tools and technology.
• Develop a network across Super Regions to continually improve our pricing practices.

Skills and Attributes for Success

• Minimum 8‑12 years of experience in professional services, consulting, or strategic sales.
• Experience in commercial activities such as go‑to‑market strategy, pricing and sales.
• Strong analytical skills, financial analysis and forecasting, strategic thinking, and excellent communication and negotiation skills.
• Understanding of engagement lifecycle management, risk assessment and the ability to interact with senior management levels.
• Experience working with senior stakeholders, specifically top‑level executives.
• Strong facilitation, communication and influencing skills.
• Ability to thrive in a fast‑paced, matrixed environment.

What We Offer

We offer a competitive compensation package that rewards performance and recognizes the value you bring. Our Total Rewards package allows you to choose benefits that fit you and build a solid foundation for your future, including a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, defined contribution pension plan, generous vacation policy, firm‑paid days for long weekends, statutory holidays and paid personal days (based on province of residence), and programs supporting your physical, financial and social well‑being.

• Support and coaching from some of the most engaging colleagues in the industry.
• Learning opportunities to develop new skills and progress your career.
• The freedom and flexibility to handle your role in a way that’s right for you.

Are you ready to shape your future with confidence? Apply today.

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting neuroinclusion and accessibility, and are dedicated to amplifying the voices of Indigenous peoples as we strive toward reconciliation. When people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a Better Working World

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions, fueled by sector insights, a globally connected network and diverse ecosystem partners, providing services in more than 150 countries and territories.

At EY, we use artificial intelligence tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us, human judgment remains integral. We are committed to the responsible use of AI and continually review our practices to ensure they align with the highest ethical principles and regulatory requirements.

We do not accept unsolicited resumes from recruitment agencies. Resumes submitted without prior agreement will not be considered, and EY is not responsible for any fees related to unsolicited resumes.