Associate Director, Activation

WPP Media; Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive health coverage

Group retirement savings plan

Generous paid time off

Mental health & wellness days

Job summary

WPP Media in Montreal leads the strategy and execution of paid media activations for client campaigns. You will guide activation across Paid Search, Paid Social, Programmatic, Display, Video, and Commerce Media, coordinating with planning and analytics teams to meet client objectives.

The role emphasizes cross-channel activation leadership, performance optimization, and strong collaboration with partners to drive growth and innovative media solutions. Hybrid work arrangement in place.

Qualifications

• 5+ years of relevant experience in media activation, digital marketing, or paid media.
• Experience in agency, advertiser, or advertising platform environment (3+ years).
• Strong understanding of activation channels (Paid Search, Paid Social, Programmatic, Display, Video).
• Deep knowledge of performance metrics and optimization strategies.

Responsibilities

• Oversee overall health and success of assigned account(s).
• Lead clients’ media activation strategy and its implementation.
• Manage the activation team and collaborate with media teams, clients, and external partners.
• Serve as the go-to expert across all paid activation channels.
• Ensure flawless execution of campaigns across activation channels.
• Develop strategic relationships with platforms, vendors, and media partners.

Skills

Media activation

Digital marketing

Paid media

Leadership

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As digital marketing continues to evolve, media activation has become a fundamental pillar of our strategy. Our activation teams work closely with planning, analytics, and media partners to design, execute, and optimize integrated campaigns that support our clients’ business objectives.

About the Role

You will be responsible for overseeing the overall health and success of your assigned account(s). In this role, you will lead your clients’ media activation strategy while overseeing its implementation and day-to-day execution.

Key responsibilities include managing the activation team and collaborating with media teams, clients, and external partners. You will serve as the go-to expert across all paid activation channels, including Paid Search, Paid Social, Programmatic, Display, Video, Commerce Media, and other relevant digital marketing disciplines.

Your Impact

• Partner with planning teams to develop activation strategies that achieve client marketing objectives.
• Oversee campaign management and optimization to meet or exceed established performance goals.
• Serve as the lead media activation expert and escalation point for campaign- and account-related challenges.
• Ensure flawless execution of campaigns across all activation channels.
• Collaborate closely with planning, media investment, analytics, and operations teams.
• Develop strategic relationships with platforms, vendors, and media partners.
• Identify opportunities to improve performance and drive innovation across channels.

Qualifications

• 5+ years of relevant experience in media activation, digital marketing, or paid media, including at least 3 years in an agency, advertiser, or advertising platform environment.
• Strong experience across multiple activation disciplines, including Paid Search, Paid Social, Programmatic, Display, Video, and/or Commerce Media.
• Excellent understanding of the digital advertising ecosystem and key activation channels.
• Deep knowledge of performance metrics, attribution models, and optimization strategies.

Life at WPP Media & Benefits

Our passion for the future of media extends to investing in our people. We are as committed to our employees’ professional growth as we are to responsible media investment.

WPP Media employees benefit from:

• Access to the global WPP Media and WPP network.
• Professional development and networking opportunities.
• Employee resource groups.
• Regular in-person events celebrating team achievements, knowledge sharing, and important milestones.
• Competitive medical, vision, and dental coverage.
• Group retirement savings plan.
• Generous paid time off.
• Dedicated mental health awareness and wellness days.

Diversity, Equity & Inclusion

WPP Media is an equal opportunity employer. All applicants will be considered for employment without discrimination and regardless of personal characteristics.

We are committed to maintaining a culture of respect where everyone feels included and has equal opportunities for growth and advancement.

We believe the best results are achieved when we come together. That is why we operate under a hybrid work model, with approximately four days per week in the office. If you require accommodation or flexibility, we encourage you to discuss your needs with the recruitment team during the interview process.

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