Associate Analyst, Business Intelligence

Viral Nation; Canada; On-site; CAD 55,000 - 75,000; Full time

Job summary

A digital marketing firm is seeking a passionate Associate Analyst to join its Business Intelligence and Marketing Sciences team. The role involves generating reports, conducting research, and optimizing marketing strategies through analytics. Ideal candidates will have a relevant degree and internship experience, along with strong analytical and communication skills. Join a fast-paced environment that supports your professional growth and offers significant impact on business success.

Qualifications

• Bachelor's degree or higher in a relevant field.
• Internship or co-op experience in marketing analytics.
• Strong analytical skills to derive insights from data.

Responsibilities

• Generate timely and accurate reports for stakeholders.
• Conduct secondary research to support strategic proposals.
• Manage marketing databases for data accuracy and compliance.

Skills

Analytical skills

Communication skills

Problem-solving

Education

Bachelor's degree in Business Administration, Marketing, Statistics, Economics, or Business Analytics

Tools

Google Analytics

Looker

Python

Job description

Overview

Canada

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We are seeking a passionate Associate Analyst to join our dynamic Business Intelligence and Marketing Sciences team. The Associate Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.

What You\'ll Do Here:

• Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods.
• Generate actionable insights and recommendations to enhance marketing strategies and drive business growth.
• Conduct secondary research to support Strategy proposals with data-backed insights
• Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
• Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
• Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities.
• Gather and consolidate data from diverse sources to ensure the team has all necessary information required for accurate analysis.
• Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes.
• Share knowledge and best practices with colleagues by participating in training sessions, workshops, and internal forums.
• Stay abreast of industry developments and best practices to provide strategic insights and recommendations.

What You\'ll Need To Have:

• Bachelor\'s degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master\'s degree preferred.
• Internship or co-op experience in marketing analytics, data analysis, or related roles. Marketing agency exposure preferred.
• Exposure to or training in DSPs, Paid Media, and social media platforms preferred.
• Exposure to or training in brand tracking and Brand Lift research preferred.
• Exposure to or training in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Exposure to or training in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Exposure to or training in with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and a passion for problem-solving and continuous improvement.

EEO Statement

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.