Assistant Vice President, Marketing Automation & Analytics

Morningstar Credit Ratings, LLC; Toronto; On-site; CAD 106,000 - 157,000; Full time

Job summary

Morningstar DBRS seeks a senior marketing automation and analytics professional to own platforms, data, and reporting frameworks across the global Credit business. Lead marketing automation programs, audience journeys, and lifecycle governance to improve effectiveness and efficiency.

You will manage marketing data architecture, segmentation governance, and centralized dashboards, partnering with stakeholders to drive insights and performance.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 8+ years of experience in marketing automation architecture.
• Experience integrating Pardot/HubSpot with Salesforce and supporting technologies.

Responsibilities

• Define the martech vision, strategy, and roadmap for the global Credit business.
• Own end-to-end management of marketing technology platforms, driving platform strategy, integrations, governance, and expert‑level administration and support.
• Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks.
• Own the marketing data architecture across platforms, including campaign tracking, source attribution, taxonomy, and integrations, ensuring data frameworks support objectives.
• Define, maintain, and evolve marketing measurement frameworks, KPIs, and attribution methodologies to assess impact and inform decisions.

Skills

Marketing automation

Pardot

HubSpot

Salesforce

Data analytics

Tableau

Power BI

Education

Bachelor's degree

Tools

Tableau

Power BI

Looker

Job description

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services. Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world. Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes. The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success. With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.

The Role We are looking for a seasoned marketing automation and analytics professional to support the global Credit business at Morningstar. In this senior individual contributor role, you will own the platforms, data, and reporting frameworks that enable the broader marketing team and be responsible for driving marketing automation, audience segmentation, reporting, and data management initiatives to improve marketing effectiveness and efficiency. This role is a great opportunity to drive operational excellence and make a meaningful impact on one of Morningstar's largest and fastest-growing business units. To be successful in this role, you will have hands‑on experience in marketing automation, data management, and analytics, with expertise in HubSpot, Pardot, and related martech platforms. You will also have strong project management and communication skills, exceptional attention to detail, and a proven ability to translate data into actionable insights and recommendations. The ideal candidate is a highly motivated problem solver with a passion for marketing technology and analytics. This role is based in New York and requires at least four days per week in the office.

What you’ll be doing

Marketing Automation

• Define the martech vision, strategy, and roadmap for the global Credit business
• Own the end-to-end management of marketing technology platforms, driving platform strategy, integrations, governance, and expert‑level administration and support
• Serve as the primary administrator for marketing automation platforms, managing system configuration, access controls, platform enhancements, and vendor relationships
• Design, implement, and optimize marketing automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks
• Support the marketing team in executing efficient and effective campaigns through marketing technology platforms
• Stay current on marketing automation, data management, analytics, and martech best practices, identifying opportunities to enhance capabilities, efficiency, and performance

Marketing Data Management

• Own the marketing data architecture across marketing platforms, including campaign tracking, source attribution, taxonomy, and marketing system integrations, ensuring data frameworks support business objectives, reporting needs, and future scalability
• Maintain an up-to-date marketing audience database with high levels of data quality, integrity, and standardization, including establishing governance processes and ensuring compliance with applicable privacy regulations
• Oversee audience segmentation strategy and governance across platforms to ensure consistency, relevance, and compliance

Marketing Analytics & Reporting

• Define, maintain, and evolve marketing measurement frameworks, KPIs, and attribution methodologies to assess marketing effectiveness and business impact
• Analyze the marketing database and generate actionable audience insights for marketing campaigns
• Analyze marketing funnel performance, campaign effectiveness, and audience behavior to identify optimization opportunities and provide actionable recommendations
• Integrate marketing performance data from multiple sources and develop centralized marketing performance and executive dashboards with clear and compelling visualizations
• Partner with marketing stakeholders to deliver insights that inform strategy, investment decisions, and continuous performance improvement
• Champion a culture of data-driven decision-making and continuous improvement by providing insights, recommendations, and thought leadership across the marketing organization

What we’re looking for

• A bachelor’s degree 8+ years of experience in marketing automation architecture Deep hands‑on expertise in marketing platform (Pardot, HubSpot, or related) administration, configuration, and integration with Salesforce and supporting technologies
• Strong understanding of lead management, routing, and scoring processes
• Experience with marketing intelligence and visualization tools (Tableau, Power BI, Looker, etc.)
• Ability to successfully manage multiple projects simultaneously, communicating effectively with stakeholders and prioritizing to deliver high-quality work within deadline
• Ability to collaborate effectively with other team members as well as work independently and autonomously
• High attention to detail and a deep appreciation and proven ability for process‑driven and detailed execution of marketing activities
• Strong problem‑solving skills with experience overcoming ambiguity

Compensation Range Base Salary - $75,000 - $110,800 Target Bonus - 15%

If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

Morningstar's hybrid work environment gives you the opportunity to collaborate in‑person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in‑office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

Morningstar DBRS is a leading provider of independent credit rating services and opinions for corporate and sovereign entities, financial institutions, and project and structured finance instruments globally. We are one of the top four credit rating agencies in the world and a market leader in Canada, the U.S., and Europe in multiple asset classes.

Company overview

Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions—including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters—without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.