Assistant Store Manager I

Coach; Richmond; On-site; CAD 38,572 - 48,216; Full time

Job summary

Coach is seeking an Assistant Store Manager in Richmond, BC, to partner with the Store Manager to drive sales performance, operational excellence, and team development. The role requires leading by example on the sales floor, delivering exceptional customer experiences, and upholding Coach’s service standards.

You will support daily store operations, coach staff, and contribute to a high-energy, inclusive environment.

Qualifications

• 1+ years of leadership experience in retail or service industries.
• Luxury/fashion background preferred.
• Strong customer focus in fast-paced environments.
• Excellent communication and problem-solving skills.
• Ability to lift up to 25 lbs regularly.

Responsibilities

• Support Store Manager to drive sales and KPI targets.
• Lead and develop the team; deliver exceptional service.
• Oversee omni-channel initiatives and clienteling.
• Manage store operations, scheduling, payroll, and compliance.
• Collaborate with leadership to interpret market trends.

Skills

Leadership

Customer focus

Communication

Problem solving

Conflict resolution

Team motivation

Microsoft Office

Retail systems

Clienteling

Tools

Microsoft Office

Retail systems

Clienteling tools

Job description

Assistant Store Manager at Coach will partner with the Store Manager to drive sales performance, operational excellence, and team development. The role requires leading by example on the sales floor, delivering exceptional customer experiences, and upholding Coach’s service standards.

Key Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high‑energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in‑store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni‑Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross‑functional projects.

Requirements

• 1+ years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast‑paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem‑solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni‑channel services and clienteling strategies.
• Strong English language proficiency (for EU).
• Ability to lift at least 25 lbs. regularly (up to 50 lbs., occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom.

Schedule

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).

Pay Range

$28.00–$35.00 per hour.

Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.

Equal Opportunity & Discrimination Policy

Coach is an equal‑opportunity and affirmative‑action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.