Assistant Sales Manager - Waterloo Honda

AutoCanada Inc.; Waterloo; On-site; CAD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive compensation package

Employee vehicle purchase plan

Employee assistance programs

Professional development opportunities

Job summary

Waterloo Honda, part of the AutoCanada network in Waterloo, Ontario, seeks an Assistant Sales Manager to lead a dynamic team and drive sales of new and pre-owned vehicles. You will implement strategic plans, monitor performance, and ensure exceptional client experiences while maintaining compliance and a high standard of safety.

The role requires 3–5 years in automotive dealership sales management, strong leadership, CRM experience, and excellent communication and negotiation skills.

Qualifications

• Minimum 3–5 years in automotive dealership sales management.
• Strong leadership, coaching and mentoring abilities.
• Experience with CRM systems and dealership software is preferred.

Responsibilities

• Drive sales performance for new and pre-owned vehicles through strategy and team leadership.
• Develop and execute sales plans to meet monthly and annual goals.
• Lead marketing initiatives and monitor iLeads to sales conversion.
• Maintain high client relationships and ensure compliant, safe operations.

Skills

Automotive sales management

Leadership

CRM experience

Communication

Negotiation

Education

Post-secondary education

Tools

CRM systems

Job description

25 Waterloo, ON, CA

Salary Range: $90,000.00 To $125,000.00 Annually

Join the ride!

Position: Assistant Sales Manager
Dealership: Waterloo Honda
Location: Waterloo, Ontario
Classification: Full Time, Immediate Hire

Waterloo Honda is proud to be a part of the AutoCanada dealership network. AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

This role focuses on driving sales performance for new and pre-owned vehicles through strategic planning and team leadership. The successful candidate will implement marketing initiatives, ensure high conversion rates from leads to sales, and foster strong client relationships while maintaining a compliant and safe work environment. A minimum of 3-5 years in automotive sales management and strong interpersonal skills are essential for achieving both financial results and team development goals.

What drives your day-to-day?

• Execute the established the short, medium, and long-term sales objectives for new and pre-owned vehicle sales
• Develop and implement sales plans for your team to enable achieving monthly and annual goals
• Contribute ideas to and participate in the development and implementation of the dealership’s marketing and advertising initiatives
• Be accountable for ensuring the successful conversion of iLeads to sales
• Monitor performance metrics related to your team including sales and customer experience metrics
• Develop and maintain relationships with our valued clients to further promote the dealership’s brand within the market
• Assist in the development and implementation of strategies for growth
• Curate an exceptional client experience
• Develop a strong team to fully execute on the sales strategy for dealership
• Develop and encourage strong working relationships with all associates and stakeholders
• Deliver on financial results while ensuring compliance with company policies and corporate governance
• Promote professional development within a team environment ensuring associates are held accountable
• Lead, demonstrate and champion a healthy and safe work environment ensuring that all safety standards, policies, procedures and compliance requirements are communicated, implemented and followed
• Other duties as assigned

What are the must-haves…

• A minimum of 3-5 years of experience in automotive dealership sales management
• Post-Secondary education in a related discipline would be considered an asset
• Must have some experience in a leadership role
• Strong understanding of dealership accounting practices, budgeting and expense management
• Ability to be professional and deliver exceptional service to clients
• Excellent people management skills such as leadership, team development, interpersonal, coaching, mentoring, and supervisory skills
• A well-defined sense of diplomacy, including negotiation and conflict resolution skills
• Excellent verbal/written communication combined with the ability to interact and gain the support of senior leadership and other decision makers
• Strong organizational and time management skills
• Ability to manage priorities, perform a variety of tasks and meet required deadlines and targets
• A person of high integrity who is trusted by others and consistently honors their commitments
• Detail oriented, self-motivated and resourceful
• Results-driven and career focused individual with an entrepreneurial spirit and a strong desire to be successful
• Experience using CRM systems or other automotive software systems would be considered an asset
• Understanding of Provincial Safety code requirements for dealerships

The Perks.

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Compensation

The expected range of compensation for this position is $90,000 – $125,000 Commission — No base. This position is entirely commission-based and the expected compensation range reflects potential earnings based on historical performance and market conditions. Actual earnings will vary depending on individual performance, sales results, and other factors. No minimum or guaranteed level compensation is provided.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.