Assistant Marketing Manager - Sports Partnerships & Portfolio

PepsiCo; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading CPG company in Canada is seeking an Assistant Marketing Manager to drive growth strategies for its Frito-Lay portfolio. This role involves executing sports marketing initiatives and collaborating with cross-functional teams. Ideal candidates possess a Bachelor’s degree and have strong consumer marketing skills. Join a dynamic environment focused on innovation and sustainability.

Benefits

Competitive compensation

Comprehensive benefits

Dynamic and inclusive culture

Support for professional growth

Qualifications

• Minimum Bachelor's degree required, preferably in Business.
• Demonstrated ability to influence stakeholders at all levels.
• Curiosity for learning to grow as a leader.

Responsibilities

• Support portfolio growth initiatives through annual operating plans.
• Execute sports marketing activations for PepsiCo Foods partnerships.
• Assist in total connections planning with media and communications.

Skills

Consumer Centric marketing communication

Building strong relationships

Collaborative working relationships

Learning agility

Business savvy

Education

Bachelor’s Degree (Business preferred)

Job description

Overview

One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best & Brightest Assistant Marketing Manager!
PepsiCo Canada is a growth engine for the CPG industry in Canada and has been recognized as one of Canada's Top 100 employers for 7 consecutive years and a top employer for young people. PepsiCo Canada is home to over 60 of Canada’s favourite brands - from the well-loved Lay’s, Doritos, Gatorade and Tropicana brands, to budding disrupters such as bubly, Pure Leaf, Bare Snacks and Off the Eaten Path - there is so much opportunity to make a difference in the Canadian marketplace. We are consumer obsessed and focused on outpacing our competition by being centered on the consumer, developing exciting local brand campaigns and product innovations you’d be proud to share with friends. And our people are our greatest asset. We love working together, challenging the status quo and are proud to be called Marketer of Year by The Dive Awards.

We are looking to hire an Assistant Marketing Manager for Sports Partnerships, Portfolio, and Better Together across our Frito-Lay portfolio. As the AMM, your mandate will be to help drive growth by delivering PFC’s portfolio marketing agenda with our biggest brands and shaping the next phase of our One PepsiCo vision across the Beverages and Foods portfolios. You will also support PFC’s Sports Marketing agenda.
Building strong relationships is integral to the role, as you will collaborate with multiple internal marketing and cross-functional teams, as well as external agency, league, and team partners. You will have the opportunity to work with some of the world’s premier sports organizations—including the NHL, NFL, and F1—and a roster of iconic brands such as Lay’s, Doritos, and Tostitos.
If you have a passion for consumer marketing, thrive in a fast-paced, competitive environment, and love to win, this might be the team for you!

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

Support portfolio growth initiatives:

• Contribute to the development and execution of annual operating plans for the portfolio growth team and “Better Together” programs, including FLC portfolio programs and calendar planning. Use consumer insights and understanding of in-store drivers to help shape effective plans.
• Monitor portfolio performance on a regular basis and post gaming key programing periods, tracking and evaluating them across KPIs and business objectives.

Execute sports marketing activations:

• Manage day-to-day planning and execution of Sports Marketing programs for PepsiCo Foods partnerships.
• Support brand integration, coordinate national and local display-driving programs, and help deliver on the three-year sports partnership strategy.
• Passion for sports is an asset.

Assist in total connections planning:

• Support the Sr. Marketing Manager with the Full Year Planning cycle - including portfolio reviews, communications tracking & program evaluations.
• Partner with Insights and Agency teams to help develop and implement media and communications plans (Total Connections Planning) that deliver effective, consumer-relevant programming.

Budget management support:

• Track and help manage budgets, including coordinating payment processes and ensuring alignment with financial guidelines.

Cross-functional collaboration:

• Work closely with both internal and external teams and partners to share best practices, tools, and programming ideas that drive efficiency and consistency across markets.

Brand integration & activation:

• Support sports marketing integration within brand IAT plans and help execute activations for major partnership events (e.g., Super Bowl, All-Star Weekend, etc.).

Qualifications

• Minimum of Bachelor’s Degree (Business degree preferred)
• Passion for Consumer Centric marketing communication
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Proven ability to foster collaborative working relationships. Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
• Has curiosity for learning. Demonstrates learning agility and curiosity to grow as a leader and to gain deeper insights that provide value to one’s work.
• Business savvy and strong bias for action

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.