Assistant Brand Manager

Reckitt Benckiser LLC; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global hygiene and health company in Mississauga is seeking an Assistant Brand Manager. This role supports the intimate wellness brand portfolio, focusing on brand strategy, consumer understanding, and financial performance evaluation. The ideal candidate has 2-4 years of marketing experience, excels in analytics and communication, and has a degree in business or a science-oriented field. The company offers various benefits and encourages applicants from diverse backgrounds.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Qualifications

• 2-4 years of working experience in marketing, research or with a creative agency.
• Demonstrable marketing skills in a CPG, OTC, Pharmaceutical or Nutrition environment.
• Strong analytical and financial skills with P&L understanding.

Responsibilities

• Helps build Brand Equity based on consumer understanding.
• Supports brand strategy and equity.
• Analyzes brand, market & competitive trends.
• Helps manage financial requirements including sales and pricing.

Skills

Consumer Insights

Analytical skills

Presentation skills

Drive Innovation

Storytelling

Creativity

FMCG/Consumer Health Experience

Brand Management

Education

University degree (Bachelor's level) in business or science-oriented field

MBA (asset)

Job description

We are Reckitt. Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Overview

The Assistant Brand Manager is responsible for helping support the intimate wellness brand portfolio for Reckitt (Canada). The incumbent will support the Brand Managers in the areas of brand strategic direction, consumer understanding and communication to consumers and healthcare professionals, packaging, innovation, and financial performance evaluation. This position balances creative/communication skills with critical thinking, project management and performance measurement. The individual must be able to partner with cross-functional teams (internal & external), manage conflicting priorities, understand the bigger picture, and handle some ambiguity.

Your responsibilities

• Helps build Brand Equity based on consumer understanding.
• Supports brand strategy and equity by creating a strong brand image with consumers and medical customers through a strong communication plan and brand identity.
• Analyzes brand, market & competitive trends and recommends suitable actions.
• Supports innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth.
• Works with the Analytics team to initiate and manage market research projects to deliver powerful consumer and customer insights. Collaborate with Analytics team and brand manager to turn insights into actionable plans.

• Brand Performance and Growth: Supports the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures, and understanding of the external environment (competition). Provides recommendations to enhance performance.
• Helps manage financial requirements including sales, P&L, pricing and sales forecasts against marketing plan objectives.

• Brand Execution Guidance and Communication: Provides effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation for all channels of execution.
• Delivers clear, focused briefing and direction to all marketing channels ensuring they implement tactics that build brand equity and brand performance aligned with priorities and objectives.
• Partners with executional channels in digital commerce, medical and retail as well as external agencies to guide all marketing channels in implementing brand equity and ensuring performance.

The experience we're looking for

• University degree (to Bachelors level) in business or science-oriented field; an MBA is an asset.
• 2-4 years of working experience in marketing, research or with a creative agency.
• Demonstrable marketing skills in a CPG, OTC, Pharmaceutical or Nutrition environment.
• Prior experience in related fields (Sales, Marketing, Finance, Advertising) is a plus.
• Strong sense of urgency and achievement; resilient and able to respond under pressure.
• Strong collaboration and leadership capabilities; able to manage multiple priorities.
• Strong analytical and financial skills with P&L understanding; capable of analyzing data and drawing conclusions.
• Able to work autonomously, provide independent opinions, and influence others in the best interests of the business.
• This role is not currently sponsoring visas or considering international movement at this time.

#LI-Hybrid

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay-for-performance philosophy.

Equality

We recognise that in real life, great people don't always "tick all the boxes". We hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feel like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by applicable law.