Ambassador Channel sales manager

Lightspeed Commerce; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading commerce platform company is seeking a proactive Ambassador Program Manager in Toronto, Ontario. This role involves scaling the ambassador referral program, ensuring ambassador engagement, and enhancing program efficiency through automation and data analysis. Ideal candidates have experience in partnerships and program management, with strong relationship-building skills. Join our dynamic team to make a significant impact while enjoying a flexible work environment and comprehensive benefits.

Benefits

Unlimited paid time off

Health and wellness benefits

Flexible hybrid work environment

Lightspeed RSU program

Qualifications

• 2-4 years of experience in partnerships, program management or growth operations.
• Experience with automation and campaign tools.
• Fluency in English is required.

Responsibilities

• Build and execute a roadmap for the Ambassador Program.
• Partner with Operations and RevOps to implement automation.
• Create dashboards to track referral metrics and insights.

Skills

Data analysis

Relationship building

Communication skills

Automation knowledge

Program management

CRM tools proficiency

Education

2–4 years of experience in partnerships or program management

Tools

Salesforce

Excel

HubSpot

Job description

Overview

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We are looking for a proactive and relationship-oriented Ambassador Program Manager to join our growing NoAM Retail Partnerships team. In this role, you will not only support the daily operations of our ambassador referral program, but also take ownership of its evolution, transforming it into a scalable, automated, and insight-driven engine that engages 1,000+ ambassadors and delivers measurable pipeline growth.

You’ll be the first point of contact for our ambassadors, ensuring they are supported, engaged, and empowered to refer new business. You will also qualify incoming leads, maintain pipeline visibility, and re-engage dormant partners to drive performance.

This role is ideal for someone who thrives at the intersection of partnerships, program management, and data analysis, while enjoying relationship-driven, fast-paced environments and seeking growth within a partner management or channel sales track.

What you will be doing

• Scale the Program: Build and execute a roadmap to grow the Ambassador Program through automation, structured onboarding, and program frameworks.
• Automate & Optimize: Partner with Operations and RevOps to implement automated referral intake, communications, and performance tracking.
• Analyze & Report: Create dashboards to track referral volume, lead quality, conversion rates, and program ROI; deliver insights and recommendations to leadership.
• Campaigns & Re-engagement: Design and run data-driven campaigns (email, webinars, incentives) to re-engage dormant ambassadors and activate top performers.
• Partner Support: Serve as the primary point of contact for a defined group of ambassador partners. Help resolve questions, maintain engagement, and ensure a positive partner experience.
• Lead Intake & Qualification: Receive, qualify, and route leads from ambassadors to ensure a smooth handoff to the sales team.
• Program Activity Tracking: Monitor ambassador activity in Salesforce, track lead outcomes, and flag any issues in referral flow or partner performance.
• Partner Re-engagement: Reach out to inactive or underperforming ambassadors via email, phone, or Zoom to explore re-engagement opportunities.
• Program Operations: Support reporting, maintain dashboards, and ensure program documentation is accurate and up to date.
• Feedback Loop: Capture partner feedback and surface insights to improve program operations and ambassador satisfaction.

What you need to bring

• 2–4 years of experience in partnerships, program management or growth operations, ideally in SaaS or tech.
• Proven ability to scale programs or communities (100 → 1,000+)
• Strong relationship-building and communication skills across phone, Zoom, and email.
• Strong data analysis and reporting skills (Excel, Salesforce, Looker, or similar)
• Experience with automation and campaign tools (HubSpot, Marketo, Zapier, or equivalent)
• Experience using CRM tools (e.g., Salesforce), Google Workspace, and Slack.
• Highly organized with an ability to manage multiple partners and tasks simultaneously.
• Comfortable working in a fast-paced, high-growth environment with evolving processes.
• Curious, coachable, and eager to grow into a more strategic partner or program management role.
• As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.

How your success will be evaluated

• High satisfaction and engagement levels among assigned ambassadors
• Consistent lead intake, qualification, and routing within SLA
• Referral activity increases, and lead quality improves through targeted campaigns.
• Reactivation of dormant or low-performing partners
• Accurate and timely reporting on partner activity and lead pipeline
• Program recognized as a repeatable, scalable engine for partner-sourced revenue

This role is perfect for someone who loves to design systems, use data to drive decisions, and scale programs for impact.

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

What’s in it for you

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible hybrid environment (3 days/week in office);
• Genuine career opportunities in a company that’s creating new jobs everyday;
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Health insurance
• Health and wellness benefits
• Possibility for transit fees to be covered
• Paid leave assistance for new parents
• Linkedin learning

#LI-TL2

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Note: This posting includes references to application specifics and related steps that are typical for Lightspeed roles.