AI Marketer

Durable; Vancouver; Remote; CAD 90,000 - 130,000; Full time

Job summary

Durable, a Vancouver-based company, seeks marketing-focused growth professionals who can manage paid spend, optimize conversion funnels, and leverage AI-driven video production to scale creative output. Remote work is supported with quarterly travel to Vancouver as needed.

The role emphasizes experimentation, data-driven decision making, and cross-functional collaboration to drive measurable customer growth.

Qualifications

• Excellent in paid media across Meta, Google, and TikTok with attribution knowledge.
• Growth & CRO experience in product-led environments, activation, retention, funnels and onboarding tests.
• Experience or interest in AI-driven video production and scalable creative workflows.

Skills

Paid & performance

Growth & CRO

AI video production

Tools

Remotion

ElevenLabs

Job description

What we're looking for

The version of marketing you practice is closer to product development than traditional brand or channel-focused work - small bets, fast feedback, and compounding returns when something clicks. Your opinions come from running real experiments and being willing to kill what doesn't work. You're equally comfortable in an analytics dashboard, an ad account, and a video editor. AI lets you operate at a scale that would otherwise take a much larger team: generating creative at volume, automating analysis, building workflows that run without you.

Right now we're interested in people who are excellent in at least one of the following, and are capable across others.

Paid & performance. You've personally managed meaningful ad spend across Meta, Google, and TikTok. You understand attribution, CAC, LTV, and payback periods in the context of a PLG product. You've owned conversion rate optimization alongside paid because you know the funnel doesn't end at the click.

Growth & CRO. You've worked in product-led environments where activation and retention matter as much as acquisition. You instrument funnels, form clear hypotheses, and run structured tests on onboarding flows, pricing pages, CTAs, and signup forms. You can look at a conversion funnel and immediately articulate where the problem is and what to test first.

AI video & creative production. You've built a content pipeline that runs largely without a production team: brief to script to voiceover to published video. You're fluent in tools like Remotion, ElevenLabs, and all latest video models. You think about creative as a structured, testable variable and produce at volume without sacrificing quality.

What success looks like

• New customers are coming in through channels you built or fixed
• CAC is moving in the right direction and you know why
• You've built things that are working well enough to double down on, and killed some others that aren’t
• We have clearer answers to "where should we be spending?" because of experiments you ran
• Something you shipped is converting measurable better than what existed before.

Fine print

We are a Vancouver-based company and candidates need to be based in Canada. Remote is fine - you can expect travel to Vancouver once per quarter (minimum) to work in-office with the team.