AI-Driven B2B Growth Marketing Specialist

Boast AI; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading technology firm in Vancouver is seeking a Performance Marketing Specialist to enhance lead generation and optimize marketing strategies in the B2B tech space. This role involves creating and executing campaigns, managing marketing automation tools, and analyzing performance metrics. Candidates should have 3–5 years of experience in demand generation and proficiency in Salesforce and major paid media platforms. Join a fast-growing company dedicated to driving innovation.

Qualifications

• 3–5 years of experience in demand generation/performance marketing, ideally in B2B tech.
• Proficiency with Salesforce tools and major paid media platforms.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Design and implement strategies that attract and convert qualified leads.
• Create targeted email workflows to nurture leads.
• Plan, launch, and optimize paid media campaigns across platforms.

Skills

Demand generation

Paid media

Lifecycle marketing

Data analysis

Communication

Tools

Salesforce Account Engagement (Pardot)

Salesforce CRM

GA4

Looker Studio

Google Ads

LinkedIn Ads

Facebook Ads

Job description

A leading technology firm in Vancouver is seeking a Performance Marketing Specialist to enhance lead generation and optimize marketing strategies in the B2B tech space. This role involves creating and executing campaigns, managing marketing automation tools, and analyzing performance metrics. Candidates should have 3–5 years of experience in demand generation and proficiency in Salesforce and major paid media platforms. Join a fast-growing company dedicated to driving innovation.