Agriculture Sales Representative

Premier Equipment Ltd.; Canada; Hybrid; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Health & Dental

RRSP match

Profit Sharing

Boot & Tool Allowance

Apprenticeship Scholarships

EAP

Company Vehicle

Job summary

Premier Equipment Ltd. is seeking a driven sales representative to grow our agricultural and landscape equipment business across Ontario. You will actively market, demonstrate, and sell new and used equipment while building lasting relationships with customers.

You’ll stay informed about product knowledge, industry trends, and promotions, attending training sessions and trade shows to provide expert guidance and solutions. A valid driver’s license and weekend availability are required.

Qualifications

• Proven experience in agricultural sales or customer-facing roles preferred.
• Strong communication and listening skills to build customer relationships.
• Knowledge of farming practices, GPS, and Precision Agriculture is a plus.

Responsibilities

• Market, demonstrate, and sell new and used agricultural equipment and large property equipment.
• Promote other goods or services offered by Premier Equipment.
• Profile new and existing customers to ensure satisfaction and repeat business.
• Keep abreast of industry trends and participate in training/trade shows.

Skills

Sales experience

Communication skills

Organization

GPS & Precision Ag

Driver's license

Weekend availability

Education

High School Diploma or equivalent

Job description

Overview

Premier Equipment is the largest full-service John Deere dealership in Ontario serving agriculture, lawn care, golf, commercial grounds, and compact construction customers across Ontario. With 20 locations and over 190 skilled technicians, we deliver innovative equipment, expert service, and unmatched support.Since the 1950s, we’ve grown with a clear purpose: To be the best part of our customer’s day by improving their business and lifestyle. Whether it’s solving equipment issues or offering new technology, we’re here to make their day better—and yours too.

It’s an exciting time to join Premier. Come grow with us.

What You'll Be Doing

It’s an exciting time to join Premier. Come grow with us.

This role offers a competitive compensation structure designed to reward strong sales performance. The compensation range for this position is $65,000–$75,000 annually, with an on-target earning opportunity of approximately $100,000.

This includes a draw against commission structure, with the draw guaranteed for the first year. High-performing sales representatives have the opportunity to earn commissions that exceed the draw amount, allowing strong performers to increase their total compensation through results. Placement within the pay range is based on skills, experience, and qualifications.

You will be the face of the company in your territory, actively marketing, demonstrating, and selling new and used agricultural equipment, and large property/landscape equipment. Your role involves promoting a range of company goods and services while keeping customers informed about special promotions and events. You’ll build strong relationships with both new and existing customers by understanding their needs and ensuring satisfaction with our products and services. Staying up to date with industry trends, product knowledge, and attending training sessions and trade shows will help you provide expert guidance and support, ensuring our customers receive the best solutions for their farming, turf, and property needs.

Responsibilities

• Market, demonstrate, and sell new and used agricultural equipment, and large property/landscape equipment.
• Promote any other goods or services that the Company offers. Be informed of company promotions or special events in all departments.
• Profile new and existing customers while ensuring customer satisfaction with products or services.
• Keep abreast of business trends that will affect customer purchases.
• Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows.

Stay current on product knowledge, features, and benefits of all equipment potentially saleable by the Company

Qualifications

• Competitive self-starter with discipline and goal orientation.
• Excellent communication and listening skills.
• Strong organization and time management.
• Familiarity with farming practices, GPS, and Precision Agriculture.
• Knowledge of agricultural equipment and farming communities.
• Valid driver’s license.
• Ability to work rotating weekends.

Preferred

• Experience in agricultural sales or customer-facing roles.
• Familiarity with John Deere products.

Education

• High School Diploma or equivalent required.

At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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What's in It for You

At Premier Equipment, we invest in our people and reward their contributions with a competitive and supportive compensation package, including:

• Comprehensive Health & Dental Coverage (includes vision and paramedical services)
• Company-Matched RRSP
• Annual Profit Sharing
• Boot & Tool Allowance
• Apprenticeship Scholarships
• Employee Assistance Program (EAP)
• Company Vehicle (for qualifying positions)

Compensation

The compensation range for this position is$65,000–$75,000 annually, with anon-target earning opportunity of approximately $100,000.

Salary Range

CAD $60,000.00 - CAD $100,000.00 /Yr.