Aftermarket Sales Manager

Crown Equipment; Ottawa; On-site; CAD 85,000 - 120,000; Full time

Job summary

Crown Lift Trucks Canada is seeking an Aftermarket Sales Manager to lead the aftermarket sales department, drive customer satisfaction, and oversee department goals and financial performance. The role reports to the Branch Manager and collaborates with the sales staff, Parts and Service teams, and executives.

The ideal candidate has 5–10 years in sales, excellent communication and leadership abilities, and proficiency in English and French.

Qualifications

• Bachelor's degree in Business Administration or related field preferred or asset.
• Valid driver’s license required.
• 5–10 years of sales experience.

Responsibilities

• Develop business plans for the department and personnel.
• Direct and mentor sales staff; monitor performance.
• Manage accounts receivable and price quotations for parts and services.
• Travel on sales calls with the team to discuss approaches.
• Plan and conduct sales meetings; set account strategies.
• Coordinate with Parts and Service managers and other leaders.

Skills

Sales experience

Customer relationship management

Communication skills

Bilingual English/French

Organization & planning

Problem-solving

Education

Bachelor's degree in Business Administration or related field

Job description

We are currently hiring an Aftermarket Sales Manager to join our rapidly growing team!

Crown Lift Trucks is the premier material handling dealer in Canada. We are a leader in the industry and are considered a one-stop shop for all material handling needs. Crown Lift Trucks Canada operates eight full-service branches in both Ontario and Quebec offering complete service solutions including maintenance programs, parts supply, and training.

POSITION SUMMARY

Reporting to the Branch Manager, the Aftermarket Sales Manager is responsible for the Aftermarket Sales Department, to ensure customer satisfaction with the services provided through Parts and Service. The Aftermarket Sales Manager will establish department goals, personnel development, financial performance, and the day-to-day function of the sales staff calling on the customer base. Design and/or review and implement sales policies and programs. The following roles report to this position: Aftermarket Sales Representative.

POSITION DESCRIPTION

• Develop business plans for the department and department personnel. Observe and direct the personnel in the department to meet and exceed these plans.
• Assist in time management, territory management, and account management daily with employees reporting to this position.
• Review Accounts Receivable, ensuring payment for the parts and services provided. Sales of certain products available through other departments could be included, but only as it pertains to the promotion of parts and service.
• Making calls, riding with department personnel to make observations and provide direction is a daily occurrence.
• Plan, conduct and participate in sales meetings.
• Plan account strategy with department employees individually or with other managers.
• Confer with Parts and Service Manager(s) and factory personnel as necessary. Coordinate activities among other managers, insuring good communications with other personnel and departments.
• Review and approve quotations, service contracts, parts consignments and other sales related functions as required.
• Maintain direct contact with current Branch and National Accounts at their locations. Guide and direct personnel in customer service in these key accounts, complex situations, irate customer, or other extraordinary situations.
• May maintain primary relationship with selected accounts.
• May design and/or oversee the implementation of a program for specific customer(s).
• Select, train, develop, and counsel direct reports.
• Travel on sales calls with salespeople to discuss approaches and performance.
• Conduct training on products and techniques with individuals and groups.
• Direct or participate in any complex personnel situation, including termination with the assistance of Human Resources.
• May develop and/or oversee marketing and promotional programs such as mailings and sales contests.
• Prepare budget for Branch Manager and revise as necessary.
• Track financial performance, identify variances, and take appropriate actions.
• Perform other duties as assigned.
• A four-year university degree is preferred for this position; a college diploma or university degree in Business Administration or a related field is considered an asset.
• A valid driver’s license is required.
• Five to ten years of sales experience.
• Excellent communication and interpersonal skills, with strong customer relationship management abilities.
• Excellent problem-solving and decision-making skills, with strong organizational and planning abilities.
• Proficiency in both English and French, spoken and written, to effectively communicate with customers, suppliers, and internal teams.

Please note that we currently require all new hires to complete a criminal reference check to be eligible for employment.

At Crown Lift Trucks, we believe in fairness and transparency. While most of our hiring decisions are made by people, we may use technology, including AI-based tools, to assist with parts of the process such as screening or assessments. If this happens, it is always supported by human review.

We welcome applicants with diverse backgrounds and do not require Canadian work experience for this role.

This job posting is for an existing vacancy (not for a future candidate pool).

We are an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Crown Lift Trucks will provide accommodations throughout the recruitment and selection process to applicants with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require to ensure your equal participation.