Advisor, Public and Media Relations

WestJet Group; Calgary; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Travel privileges

Savings and Benefit programs

Job summary

WestJet Group is seeking an Advisor, Public and Media Relations to serve as a proactive storyteller and strategic communications partner. You will shape WestJet’s vision, culture and brand through earned media and modern channels.

You will work closely with internal stakeholders to develop narratives, support communications strategies and build trusted relationships with media contacts in a fast-moving environment.

Qualifications

• Degree in Public Relations, Communications, Journalism or related discipline.
• 4–5 years of experience in public relations, media relations or corporate communications.
• Experience developing and executing PR strategies with earned media coverage.
• Strong writing and editing skills; translate complex strategies into clear communications.
• Experience building trusted relationships with journalists and internal stakeholders.
• Advisory and collaboration skills; work under pressure.
• Familiar with media intelligence tools and interpreting metrics.

Responsibilities

• Proactive public and media relations: develop and execute PR strategies that turn milestones into earned media.
• Identify authentic stories and develop messages and pitches that connect with audiences.
• Partner with leaders to support public communications and draft remarks and briefs.
• Monitor media coverage and produce insights linking activity to brand value.
• Support rapid response messaging and collaborate across the business to protect reputation.
• Collaborate with internal teams to align messaging and deliver creative storytelling.

Skills

Public relations

Media relations

Strategic communications

Writing/editing

Relationship building

Advisory skills

Media analytics

Education

Bachelor's degree in Public Relations or Communications

Tools

Meltwater

Cision

Job description

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

As an Advisor, Public and Media Relations, you will be a proactive storyteller, trusted advisor and strategic communications partner. You will bring WestJet’s stories to life through meaningful earned media, public relations strategies and authentic communications that connect with our audiences.

Overview Of Role

You are not just managing a press desk. You are helping shape how the world understands WestJet’s vision, culture and brand.

The media landscape is changing. Today’s communications require more than pitching traditional news desks. They require curiosity, creativity and the ability to recognize an authentic story, turn it into meaningful coverage and share it through modern channels.

Working closely with internal stakeholders, business leaders and media contacts, you will build trusted relationships, develop compelling narratives and support communications strategies that strengthen WestJet’s reputation.

If you thrive in a fast-moving environment, enjoy finding creative ways to tell a story and know how to make complex ideas clear and human, we’d love to hear from you.

Key Deliverables Include

• Proactive public and media relations: Develop and execute public relations and media strategies that turn organizational milestones, business priorities and meaningful stories into earned media opportunities. Build strong relationships with journalists and media outlets across traditional, digital and emerging channels.
• Storytelling and communications: Identify authentic stories that bring WestJet’s vision, culture and brand to life. Develop compelling key messages, narratives, media pitches and communications materials that connect with our audiences.
• Executive communications and advisory: Partner with leaders and internal stakeholders to support public communications and strengthen their communications platforms. Draft speaking remarks, media briefs, key messages and other materials that reflect the leader’s voice and align with WestJet’s culture and brand.
• Media intelligence and measurement: Monitor media coverage, emerging narratives and sentiment. Leverage media intelligence tools to develop insightful reports that connect earned media activity to brand value, audience reach and communications outcomes.
• Reputation management and rapid response: Support communications during fast-moving issues by developing timely, clear and accurate messaging, statements and briefing materials. Partner with stakeholders across the business to support integrated communications strategies and protect WestJet’s reputation.
• Integrated communications and collaboration: Work with internal teams and communications partners to identify opportunities, align messaging and deliver creative storytelling that supports WestJet’s business priorities.

Experience And Qualifications

• Degree in Public Relations, Communications, Journalism or a related discipline, or an equivalent combination of education and experience.
• 4–5 years of experience in public relations, media relations or corporate communications.
• Demonstrated experience developing and executing public relations strategies, with a portfolio of meaningful earned media coverage at local, regional or national levels.
• Strong writing and editing skills, with the ability to translate complex business strategies into clear, engaging and human communications under tight timelines.
• Experience building trusted relationships with journalists, media outlets, internal stakeholders and business leaders.
• Strong advisory and collaboration skills, with the confidence to provide strategic communications advice, challenge ideas constructively and work effectively under pressure.
• Experience using media intelligence and monitoring tools such as Meltwater, Cision or similar platforms, with the ability to interpret media metrics and communicate insights.
• Adaptability and sound judgment in a fast-moving media environment, with the ability to prioritize, respond quickly and maintain a focus on facts and strategic outcomes.
• A creative, curious and proactive approach to storytelling, with an interest in evolving media trends, digital channels and innovative communications tactics.

The Benefits Of Being a WestJetter

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

About WestJet Group Of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet'sAlcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [e-mail].

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

About

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at [e-mail].