Ad Operations Specialist

Penn Interactive Ventures; Toronto; Hybrid; CAD 50,000 - 62,000; Full time

Benefits offered by this job

Competitive compensation package

Fun, relaxed work environment

Education and conference reimbursement

Job summary

PENN Entertainment’s digital team is seeking a candidate to implement and manage advertising campaigns across theScore’s digital and mobile platforms, while establishing optimization techniques to drive performance.

You will analyze data, push revenue growth, run reports, coordinate with sales, and keep dashboards up to date in a fast-paced environment.

A proactive, collaborative mindset with strong Excel and analytics skills is required, with occasional after-hours work expected.

Qualifications

• Solid understanding of the digital advertising ecosystem including web, mobile app, and programmatic concepts.
• Analytical mindset with strong quantitative skills and working knowledge of Excel.
• Proactive, collaborative attitude and desire to learn and improve.
• Knowledge/experience with third-party ad servers (Google Ad Manager & Teads preferred).

Responsibilities

• Implement and manage advertising campaigns across theScore’s digital and mobile platforms.
• Establish techniques, practices and processes to optimize campaign delivery.
• Analyze performance data to develop and implement campaign optimization strategies.
• Drive revenue growth and improvements to customer and advertiser experience.
• Run, analyze and provide insights on reports; maintain calendars of flight dates and renewals; coordinate with sales staff.
• Ensure campaign reporting and performance dashboards are maintained.
• Implement and test new ad products and integrations.
• Other duties as required.

Skills

Advertising campaigns

Digital advertising

Excel

HTML

JavaScript

CSS

SQL

Analytics

Tools

Google Ad Manager

Teads

Job description

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s throughHollywood Casino , theScore Bet Sportsbook , or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Work

• Implement and manage advertising campaigns acrossalloftheScore’sdigital and mobile platforms.
• Establish techniques, practices and processes to support andoptimizethe delivery of successful campaigns.
• Analyze performance data to develop and implement campaign optimization strategies.
• Drive revenue growth and improvements to the customer and advertiser experience.
• Run,analyzeand offer insights onreports,maintaincalendars of flight dates and renewals, and coordinate with sales staff.
• Ensure that campaign reporting and performance management dashboards aremaintained.
• Implement and test new ad products and integrations.
• Other duties asrequired.

About You

• Solid understanding of the digital advertising ecosystem, including web, mobile app, and programmatic concepts”.
• A proactive, collaborative attitude and a desire to continuously learn and improve. - Adding this point
• Knowledge of/experience with third party ad servers - Google Ad Manager &Teadspreferred.
• Highly analytical with strong quantitative skills and a strong working knowledge of Excel.
• Intermediate skills in HTML, familiarity with JS, CSS, SQL, web coding concepts, and third-party ad tags.
• Working knowledge of analytics platforms considered a plus.
• Ability to multi-task.
• Strong verbal and written communication skills.
• Strong creative problem-solving skills and an ability tocome up withunique solutions to complex problems.
• Excellent organizational skills.
• Ability to work with strict deadlines.
• Demonstrated ability to work in a fast-paced environment and under pressure.
• Ability to work after hours occasionally.

What We Offer

• Competitive compensation package.
• Fun, relaxed work environment.
• Education and conference reimbursements.

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Salary Range

$50,000 - $62,000 CAD

Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.