Activation Specialist, Digital

Extreme Reach; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading digital media company in Toronto is seeking an Activation Specialist to manage client advertising campaigns using their advanced video ad serving platform. This role focuses on client relationship development and technical campaign execution, requiring a minimum of 2 years' experience in digital advertising. Candidates must have strong organizational and analytical skills, along with proficiency in Microsoft Excel. Enjoy a hybrid work model in a dynamic, innovative environment.

Qualifications

• A minimum of 2+ years of experience in the digital advertising industry.
• Hands-on experience with ad campaign setup and troubleshooting.
• Strong technical acumen for explaining campaign setups.

Responsibilities

• Manage end-to-end campaign setup and execution for clients.
• Serve as the primary contact for clients’ campaign analysis.
• Communicate with clients about technical issues and updates.

Skills

Client-facing experience

Campaign management

Technical acumen

Organizational skills

Analytical mindset

Microsoft Excel knowledge

Job description

The Opportunity

The Activation Specialist will be the main point of contact for agency and brand customers executing advertising campaigns utilizing XR Extreme Reach’s video ad serving platform. This position provides exceptional client service, ensuring campaigns launch smoothly and efficiently while managing technical and operational aspects of the digital campaign.

Job Responsibilities

• Cultivate strong relationships with clients by gaining a thorough understanding of their business objectives, operational challenges, and industry landscape—demonstrating how our ad technology and services can support their success.
• Manage end-to-end campaign setup, trafficking, and daily execution for assigned clients, ensuring campaigns are accurately launched, monitored, and optimized to meet performance goals.
• Serve as a primary point of contact for clients’ campaign performance analysis, providing insights, recommendations, and resolving discrepancies promptly to maximize campaign effectiveness.
• Proactively communicate with clients regarding platform tools, new feature releases, and technical issues, setting clear expectations and ensuring timely resolution and client satisfaction.
• Facilitate smooth onboarding and migration for new clients onto the XR ad serving and analytics platform, ensuring a seamless transition and adoption.
• Conduct regular status updates and review meetings with clients, including on‑site visits when necessary, to maintain ongoing engagement and satisfaction.
• Stay informed on XR product offerings, industry developments, competitive landscape, and emerging trends, leveraging this knowledge to provide strategic advice to clients and internal teams.
• Participate in special projects, initiatives, and ongoing training as directed by management to contribute to the growth and success of the company.

Qualifications

• A minimum of 2+ years of experience in a client‑facing role within the digital advertising industry, specializing in campaign activation, management, and performance optimization using ad serving platforms.
• Hands‑on experience with ad campaign setup, troubleshooting, and monitoring across platforms such as Demand‑Side Platforms (DSPs), ad servers, or ad management tools.
• In‑office presence with the flexibility for a hybrid work model, balancing on‑site and remote work.
• Strong technical acumen with the ability to explain complex campaign setups, troubleshooting steps, and performance analytics clearly to both technical and non‑technical stakeholders.
• Excellent organizational and multi‑tasking skills, with a proven track record of managing multiple campaigns and client needs within tight deadlines.
• Highly motivated to deliver exceptional service by taking ownership of campaign activation, ensuring accuracy, timeliness, and quality, with a proactive, solution‑focused approach.
• Analytical mindset with a structured approach to diagnosing issues, optimizing campaign performance, and making data‑driven recommendations.
• Expert with Microsoft Office tools, particularly Excel.

The wonderful world of XR

Impactful Work. You’ll be at the heart of a company revolutionizing the media and creative industries. From a cutting‑edge platform to AI‑driven insights, your work will help our clients produce and deliver world‑class content to millions worldwide.

Global Reach, Local Impact

With a team of over 1,100 talented professionals serving 140 markets, we blend global scale with personalized service. Join us, and be part of a diverse, dynamic team that’s making waves across the globe!

Innovation & Growth

We’re all about pushing boundaries and staying ahead of the curve. At XR Extreme Reach, you’ll be working on groundbreaking products that power TV, film, digital marketing, and entertainment.

Creative Culture

We celebrate creativity and collaboration. Whether you’re working in tech, media, or creative services, we foster a culture that encourages fresh ideas, innovation, and out‑of‑the‑box thinking.

Make a Difference

Here, you’ll help clients tell their stories on a global stage, while ensuring their creative vision is executed with precision and style.

Let’s Redefine What’s Possible

If you’re ready to elevate brand growth, connect creativity across platforms, and unlock a new era of creative intelligence, we’d love to hear from you. Pitch us your vision—and let’s build the future, together.