Account Executive (PR, Influencer)

UNAVAILABLE; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A modern communications agency in Toronto is seeking an Account Executive to drive impactful PR, social, and influencer marketing campaigns. The successful candidate will build client relationships and create captivating content, leveraging 2-3 years of relevant PR experience. An ideal fit possesses strong media relations skills and a passion for storytelling in a collaborative environment. Hybrid work and competitive benefits are offered.

Benefits

Competitive compensation and benefits

Career development and personal success

Amazing hybrid work model

Generous time-off policies

Wellness programs

Comprehensive health coverage

Qualifications

• 2–3 years of PR experience, ideally with consumer or beauty brands.
• Proven skills in media relations, social media, influencer partnerships, and event management.
• Creative storyteller with strong research and writing abilities.
• Excellent communication, organization, and time management skills.
• Comfortable working in a fast-paced, collaborative environment.

Responsibilities

• Shape bold campaigns that elevate brands across PR, events, and social.
• Build connections with media and influencers to land impactful stories.
• Create captivating content from press releases to social posts.
• Lead strategy, execution, and reporting for measurable impact.
• Drive influencer programs from sourcing to collaboration creation.

Skills

Media relations

Social media

Influencer partnerships

Event management

Creative storytelling

Writing abilities

Communication skills

Time management

Detail-oriented multitasking

Tech-savviness

Education

Post-graduate diploma in Public Relations or Communications

Tools

Microsoft Office

Asana

Teams

Monday

Job description

Company Description

MSL is a modern communications agency built on influence and impact.

We’re proud to be one of Canada’s leading PR and social agencies - recognized with Sabre Awards and Canadian PR Agency of the Year honours - but what truly defines us is our drive to shape culture, spark conversation, and create measurable outcomes for brands.

Part of the Publicis Groupe network, we collaborate closely with agencies including Leo, Spark, Saatchi & Saatchi, Starcom, and Sapient to deliver fully integrated creative and communications work. From consumer campaigns to corporate strategy, our work is rooted in insight, powered by creativity, and designed for today’s evolving media ecosystem.

We’re known for our leadership in influencer marketing, digital storytelling, and earned‑first thinking and we continue to evolve how communications builds brands, trust, and performance in the age of AI and algorithmic discovery.

Our culture is collaborative, ambitious, and growth‑oriented. We value curiosity, accountability, and creative bravery - and we build teams that reflect the diversity and energy of the world we communicate with.

Job Description

Join us as an Account Executive and help shape stories that make an impact. You’ll collaborate with a dynamic team to craft bold, strategic campaigns for some of Canada’s leading brands—driving results across PR, social, and influencer marketing. In this role, you’ll be the connector, the storyteller, and the strategist, building strong client relationships while delivering measurable ROI. If you’re a self‑starter with big ideas, sharp organizational skills, and a passion for creativity, we want you on our team.

Responsibilities

• Shape bold campaigns that spark conversations and elevate brands across PR, events, media relations, social, and influencer marketing.
• Build powerful connections with media and influencers to land stories that make headlines.
• Create content that captivates—from press releases to social posts—bringing ideas to life with exceptional writing.
• Own the process: lead strategy, execution, and reporting to deliver measurable impact.
• Drive influencer programs end‑to‑end, from sourcing talent to crafting standout collaborations.
• Think big, act fast—bring fresh ideas, mentor teammates, and help win new business.

Qualifications

• You don’t need to check every box to apply—we value passion and potential! Here’s what will help you thrive in this role:
• 2–3 years of PR experience, ideally with consumer or beauty brands.
• Proven skills in media relations, social media, influencer partnerships, and event management.
• A creative storyteller with strong research and writing abilities.
• Post‑graduate diploma in Public Relations, Communications, or a related field.
• Excellent communication, organization, and time management skills.
• Comfortable working in a fast‑paced, collaborative environment.
• Hands‑on experience with Instagram, TikTok, and emerging social platforms.
• Detail‑oriented multitasker who double‑checks for accuracy.
• Tech‑savvy with Microsoft Office and project tools like Teams, Monday or Asana.
• Passion for trends, consumer insights, and innovative ideas.

Additional Information

Why MSL?

At MSL, we’re proud of our vibrant, connected culture. Our team doesn’t just work together—we celebrate milestones, share ideas, and build relationships that last beyond the workweek. Creativity, collaboration, and empowerment are at the heart of everything we do, and we’re committed to helping you grow while doing work that matters.

What We Offer

• Impactful work with some of the world’s biggest and most exciting brands.
• A culture built on entrepreneurship, creativity, and collaboration.
• The chance to work with top talent at an award‑winning agency on a growth trajectory.
• Career development and personal success—we invest in your future.
• Access to thousands of on‑demand learning resources, including cutting‑edge AI tools.
• Competitive compensation and benefits, generous time‑off policies, and mental wellness programs.
• Amazing perks: hybrid work, parental leave top‑up, social events, cell phone & internet allowance, wellness and professional development budgets, Business Resource Groups, and comprehensive health coverage.
• Work from (almost) anywhere for up to 20 days a year.
• Regular all‑staff meetings so you’re always in the loop.

To apply for this position, click 'Apply' and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSL. We look forward to meeting you!

MSL is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.