Account Coordinator – SEM (Paid Search)

GroupM Canada; Montreal; On-site; CAD 40,000 - 55,000; Full time

Job summary

A leading media investment management company seeks an Account Coordinator in Montreal. The role involves managing and optimizing search engine marketing campaigns using tools like Google AdWords and Bing Ads. Candidates must be fluent in both French and English, possess excellent communication skills, and have a passion for digital marketing. A university degree or relevant certificate is required. This position offers a great opportunity to grow in a dynamic environment.

Qualifications

• Fluency in both French and English is required.
• Knowledge of digital landscape and online marketing, particularly Search Engine Marketing.
• Previous experience with AdWords, DoubleClick, or Marin is an asset.

Responsibilities

• Manage day-to-day PPC campaigns using Google AdWords and Bing Ads.
• Implement and optimize paid search campaigns.
• Conduct monthly campaign reporting and analysis.
• Perform keyword research and copywriting.
• Manage account budgets and bids daily.
• Recommend improvements for team operations.

Skills

Interpersonal and communications skills

Teamwork

Attention to detail

Professional interaction

Willingness to learn

Commercial awareness

Problem-solving skills

Education

University degree or relevant college certificate

Tools

Google AdWords

Bing Ads

Excel

Job description

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, and Mediacom - each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.

Job Description

Account Coordinators have the opportunity to join the dynamic world of Search Engine Marketing and assist in implementing, analyzing and optimizing client’s campaigns. This is a great opportunity to work in a fast paced and dynamic environment, driving the growth of a global company while engineering your own career development

Responsibilities:

• Use PPC systems, such as Google AdWords and Bing Ads for day-to-day campaign management
• Implement and optimize paid search campaigns
• Monthly campaign reporting and analysis
• Keyword research
• Copywritingincluding function-based text manipulation
• Daily management and pacing of account budgets and bids
• Involvement in recommending ways to improve the efficiency of the team’s operation

Qualifications

*Must be fluent in both French and English*

Skills and Behaviour:

• Excellent interpersonal and communications skill
• Ability to work within a team
• Attention to detail in managing multiple complex activities for accounts
• Ability to interact in a professional manner with a broad range of people
• Willingness to take on challenges and to learn
• Commercial awareness & capacity to improve the company’s commercial outcomes
• Creative and analytical thinker with demonstrated problem-solving skills

Education and Experience:

• University degree or relevant college certificate required
• Knowledge of the digital landscape
• Understanding and interest of online marketing; Search Engine Marketing in particular
• Data driven and highly proficient at Excel
• Previous experience with AdWords, DoubleClick or Marin is an asset

Additional Information

GroupM is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.